YNAP and Bloomsbury partner to bring fashion video archive to the educational market
YOOX NET-A-PORTER GROUP (YNAP) and publishing house Bloomsbury have entered into a partnership to bring rare fashion show footage, pre-dating the rise of digital formats, to the educational market for the first time.
The YOOX NET-A-PORTER GROUP Runway Archive Collection offers an unrivalled window onto fashion history between 1979 and 2003. Shows available among the 3,000 videos of some of the most influential designers of the era include Alexander McQueen's Central Saint Martins graduation collection from 1992, Gianni Versace's AW91 show and John Galliano's show from SS93.
YNAP has been digitising and adding descriptors to the videos to make the content fully discoverable, while also working closely with key fashion institutions to support student learning.
Kathryn Earle, Managing Director of Bloomsbury Digital Resources, said: “We’re thrilled to be making this priceless resource available to the educational market exclusively through Bloomsbury. The period covered by the archive saw the disruptive impact of innovative designers such as the Antwerp Six, Rei Kawakubo and Hussein Chalayan; it spans more than two decades of London, Paris, New York and Milan runway shows and includes absolutely priceless footage, such as Alexander McQueen’s 1992 Jack the Ripper graduate show, Jean Paul Gaultier’s controversial ‘Rabbi Chic’ show, extraordinary Westwood and rare Galliano, as well as the radical Belgian Martin Margiela.
"It is an absolute treasure trove for fashion students and researchers as well as anyone interested in broader cultural and aesthetic trends of the period. It’s a miracle that this footage has survived. Alongside a rapidly growing suite of products that contribute to Bloomsbury’s digital strategy, this archive will be an absolute jewel in our fashion offering.”
The footage will be accompanied by hundreds of exclusive, scholarly articles providing context to the videos, shedding light on key collections, the evolution of trends, colours, individual designers’ work, the performance art of staging a runway show, and the rise of the supermodel. The content will be specially curated by world-renowned fashion historian and Director of the Museum at FIT in New York, Dr Valerie Steele.
Tara Tierney, Digital Collections Curator at YOOX NET-A-PORTER GROUP, said: “We feel Bloomsbury is the perfect partner to bring this priceless content to new generations of students and researchers. We have always known the value of the archive to the educational community and are pleased to have found the ideal partner to deliver it. As pioneers at the forefront of fashion, this historic archive provides a great link to the future and we are excited to share this unique footage with the fashion students and academics globally.”
The resource will be made available for streaming on the Bloomsbury Fashion Central platform in 2019.