Wyse London opens first standalone store in Marylebone Village

Luxury womenswear label Wyse London, which specialises in “ageless style”, has opened a new 500 sq ft store at 95 Marylebone High Street in the heart of London’s Marylebone Village.

It’s the brand’s first permanent store following a series of pop-ups, and the “apartment space”, as the brand is referring to it, aims to give customers a walk-in wardrobe experience and the chance to see and try on a selection of the Wyse London range.

For anyone wanting items that aren’t in stock, they can shop the full online edit via dedicated iPad stations, allowing them to still enjoy the Wyse experience and not miss out on their favourite pieces.

Hosting regular in-store events, brand moments and VIP shopping, the new Wyse store will be a residency for all things fashion, promising to be not just a regular shopping experience but a style destination.

Wyse London Founder, Marielle Wyse, commented: “We are thrilled to be opening our first store in Marylebone High Street in the heart of Marylebone Village. We can’t wait to meet all of our wonderful customers in person and bring the brand to life in its beautiful new home.

“Our first store simply had to be here. It is the perfect spot in London, encompassing everything that the Wyse London brand stands for.”

Launched in 2014, Wyse London is a luxury fashion brand that specialises in delivering classic style “for every occasion”. Originally known for its cashmere pieces with a discernible edge, the brand has experienced phenomenal growth since lockdown and evolved into a “one-stop shop for ageless style that excites and inspires”.

The Howard de Walden Estate, which owns the Wyse London store, also recently added luxury jewellery brand Mejuri to its brand portfolio in Marylebone Village. Mejuri opened a 1,275 sq ft store at 96 Marylebone High Street in mid-September, which features an elevated lounge space in store alongside a concierge bar offering personalised jewellery advice.