Wyse London launches second-hand marketplace, which sees sellers win extra credit

Womenswear brand Wyse London has today launched a second-hand marketplace powered by resale platform Continue.

Wyse London Preloved will see sellers of authenticated products receive 110% of the sale value in the form of Wyse London credit, giving extra incentive and a chance to purchase something different from the brand.

Listings are linked to original purchases, so customers have visibility on verified product history, and buyers are able to chat with other Wyse London fans, make offers and access exclusive drops.

Pre-filled listings have been created to allow customers to list very quickly, including product information, imagery and descriptions. So, all customers need to include is the condition and price.

Additionally, the platform offers ‘smart-pricing’ - recommending prices based on the item’s condition, and each shipment is fully ensured for the item’s sale value at no extra cost to the seller.

Kara Groves, CEO of Wyse London said: “It's important in today’s society as a responsible retailer to encourage our customers to be more mindful and considerate when it comes to their purchasing habits.

“We know that our customers come to us for high quality products that can live in their wardrobe throughout every stage of life. It felt natural to introduce our own marketplace where our customers can not only interact and engage with one another, but also enjoy the playful side of shopping a whole community of women’s wardrobes.”

Lydia Hartley, co-founder of Continue, added: “This new service brings customers closer to the brand - and each other - by enabling them to trade, connect and engage through a fresh lens. It’s a step forward in extending the lifecycle of Wyse pieces, building community, and doing good for the planet.”