Wyse London heads to Scotland for first time with new pop-up in Edinburgh
Contemporary womenswear brand Wyse London has opened a new pop-up at 34 Frederick Street in Edinburgh, its first physical retail destination in Scotland.
Set over 550 sq ft, the store will run until May 2026, and is now housing the latest styles from Wyse London’s AW25 collection, including bestsellers such as the ‘Liana Chunky Funnel Neck Jumper’, ‘Philippa Pea Coat’ and festive dresses and tops.
The pop-up marks the latest in a series of new store openings for the brand, following the opening of its permanent 693 sq ft store at 35 Stonegate in York in September.
That added to its two London stores - in Chelsea and Marylebone - as well as its store in Southwold. More stores, both pop-up and permanent, are planned over 2026 both nationally and internationally.
Marielle Wyse, founder of Wyse London, said: "Edinburgh has become an increasingly significant city for us, as we’ve seen a rapidly growing community of customers shopping with us online, so opening a physical pop-up feels like the natural next step.
"The city’s cultural heritage and vibrant population offers a setting that aligns perfectly with our brand values, while the thriving tourism scene brings an energy and international audience we’re excited to welcome.
"With a discerning retail landscape, the city gives us a unique opportunity to build deeper relationships with both existing and new customers. We’re delighted to be opening our doors on Frederick Street and to bring the full Wyse experience to Edinburgh."
