Wyse London continues retail expansion with new flagship store in York

Contemporary womenswear brand Wyse London has ramped up its retail expansion with its latest store opening in York.

The opening adds to the brand’s two London stores – in Chelsea and Marylebone – as well as its store in Southwold, with further store stores planned over the next 18 months, both nationally and internationally.

Located at 35 Stonegate, the 693 sq ft store is housed in a Grade II listed building and “embraces its history charm”, featuring a decorated façade and stained glass detailing.

The new store is showcasing Wyse London’s new AW25 collection, including new interpretations of its bestselling ‘Fabienne Dress’ and ‘Clemmy Shirt’.

Kara Groves, CEO of Wyse London, said: “We are absolutely thrilled to be opening our first flagship store outside of London, in the heart of the iconic city of York at No.35 Stonegate.

“Wyse is, first and foremost, a direct-to-consumer brand, so to expand our bricks-and-mortar presence into the North of England for the first time is an exciting moment for us to welcome both new and loyal customers.

“We are immensely proud of our stores and have laid strong groundwork to continue to expand our footprint into new markets and locations over the next 12-18 months.”

In July, Wyse London launched a second-hand marketplace powered by resale platform Continue.

Wyse London Preloved sees sellers of authenticated products receive 110% of the sale value in the form of Wyse London credit, giving extra incentive and a chance to purchase something different from the brand.

Listings are linked to original purchases, so customers have visibility on verified product history, and buyers are able to chat with other Wyse London fans, make offers and access exclusive drops.

The new York store will become a hub for customer-centric events throughout the year to further build on Wyse London’s growing fan base.