Wrangler revisits Mattel for “nostalgia driven” Hot Wheels collaboration
US denim giant Wrangler has once again joined forces with California-based toy and family entertainment company Mattel, this time for a Hot Wheels collaboration collection following on from 2023’s Wrangler x Barbie line.
The "nostalgia driven" Hot Wheels range includes jeans, coveralls, denim shorts, an all-over print shirt, long and short-sleeved motorsport inspired colourful graphic tees, and a limited-edition Wrangler branded miniature die-cast ’85 Ford Bronco.
Holly Wheeler, Vice President of Global Marketing at Kontoor Brands, which owns Wrangler, said: "Partnering with Hot Wheels has been a collision of heritage and horsepower.
"Tapping into the resurgence of motorsport and inspired by the classic American iconography and nostalgia of both brands, Wrangler x Hot Wheels hits the market at full speed and ignites a beloved pastime shared from generation to generation."
The Wrangler x Hot Wheels collection is now available on the Wrangler website, with prices ranging from £39.95 - £119.95.
