{"id":145141,"date":"2019-03-18T17:54:50","date_gmt":"2019-03-18T17:54:50","guid":{"rendered":"https:\/\/www.theindustry.fashion\/the_directory\/balmain\/"},"modified":"2021-11-12T11:23:40","modified_gmt":"2021-11-12T11:23:40","slug":"balmain","status":"publish","type":"the_directory","link":"https:\/\/www.theindustry.fashion\/the_directory\/balmain\/","title":{"rendered":"Balmain"},"content":{"rendered":"<p>Founded by Pierre Balmain in 1945, Balmain is a French luxury fashion house. Better known for its classic and luxurious designs, it has undergone a resurgence under its youthful creative director Oliver Rousteing who joined in 2011 and who has brought cultivated a high-profile celebrity following and a new approach for the Instagram generation with his \"#BalmainArmy\". Rousteing is also a technological innovator and the brand created waves in 2018 with an advertising campaign featuring a case of CGI models.<\/p>\n<p>Qatar\u2019s royal family, via its Mayhoola for Investments vehicle, acquired the brand from the heirs of its late, former CEO Alain Hivelin in 2016 for \u20ac485m.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"featured_media":148932,"template":"","directory_categories":[21110],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Balmain - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Founded by Pierre Balmain in 1945, Balmain is a French luxury fashion house. 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