{"id":145132,"date":"2019-03-18T17:54:49","date_gmt":"2019-03-18T17:54:49","guid":{"rendered":"https:\/\/www.theindustry.fashion\/the_directory\/agent-provocateur\/"},"modified":"2022-05-12T10:41:20","modified_gmt":"2022-05-12T09:41:20","slug":"agent-provocateur","status":"publish","type":"the_directory","link":"https:\/\/www.theindustry.fashion\/the_directory\/agent-provocateur\/","title":{"rendered":"Agent Provocateur"},"content":{"rendered":"
Founded in 1994 by Joseph Corr\u00e9 and Serena Rees, Agent Provocateur is a British luxury lingerie retailer.<\/p>\n
The company became known for its provocative marketing approach, which often sees controversial videos starring celebrities, such as Kate Moss, Kylie Minogue and Daisy Lowe.<\/p>\n
In March 2017 the business was acquired by Four Holdings after it was placed into administration by private equity house 3i, who had bought into the business a decade prior.<\/p>\n
Today the brand is enjoying something of a resurgence under its female-led executive team and operates in over 30 countries worldwide.<\/p>\n
For more news about Agent Provocateur, see our related stories below company information.<\/p>\n","protected":false},"excerpt":{"rendered":"
[…]<\/p>\n","protected":false},"featured_media":126998,"template":"","directory_categories":[21110],"acf":[],"yoast_head":"\n