{"id":248765,"date":"2024-02-23T16:50:42","date_gmt":"2024-02-23T16:50:42","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=248765"},"modified":"2024-02-23T17:51:35","modified_gmt":"2024-02-23T17:51:35","slug":"milan-fashion-week-aw24-gucci-champions-short-shorts-and-burgundy","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/milan-fashion-week-aw24-gucci-champions-short-shorts-and-burgundy\/","title":{"rendered":"Milan Fashion Week AW24: Gucci champions short shorts and burgundy"},"content":{"rendered":"

Hemlines were sky-high at Gucci\u2019s Milan Fashion Week show, solidifying the trend for super short shorts, as Sabato De Sarno showed his third collection for the Italian house.<\/strong><\/p>\n

<\/p>\n

Tiny shorts was an ongoing theme \u2013 models wore tailored versions in all colours of the rainbow, as well as knitted shorts as part of matching sets and structured playsuits. Once a Noughties mainstay, short shorts have recently been making a fashion comeback \u2013 most notably seen in the knitted Miu Miu knitted knickers-cum-shorts that have been storming social media.<\/p>\n

This was Italian designer Sabato De Sarno\u2019s third collection as creative director of Gucci, and he certainly seems to have found his groove \u2013 particularly after the mixed response to his first offering a year ago.<\/p>\n

\"Gucci

(Luca Bruno\/AP)<\/p><\/div>\n

He has a minimalist and sexy aesthetic, which is a huge departure from previous creative director Alessandro Michele\u2019s designs, which were much more maximalist \u2013 think clashing patterns and Seventies inspirations.<\/p>\n

The opening look of the autumn\/winter 2024 collection gave a sneak peek of what was to come, with a model wearing an all-black outfit of a beautifully tailored belted jacket, short shorts and thigh-high boots.<\/p>\n

\"Gucci

(Luca Bruno\/AP)<\/p><\/div>\n

Instead, De Sarno seems to be taking notes from Tom Ford\u2019s time as creative director of Gucci in the Nineties and early Noughties.<\/p>\n

This was definitely seen in his latest collection, with models wearing sheer underwear-inspired tops and short skirts. The clothes were minimal \u2013 but not without flair.<\/p>\n

Coats were studded with sparkles, jackets had textured Gucci logos imprinted on and platform loafers were vertiginously high. Accessories were particularly chic \u2013 if models weren\u2019t wearing platforms, they were sporting thigh-high leather boots and clutching classic Gucci bags \u2013 with horsebit detailing and bamboo handles.<\/p>\n

\"Gucci

(Luca Bruno\/AP)<\/p><\/div>\n

The beauty look was also reminiscent of Tom Ford\u2019s Gucci runways in the Nineties, with dark black eyeliner and slicked back hair.<\/p>\n

But make no mistake: creative director De Sarno doesn\u2019t think his aesthetic is quiet luxury. Back when he was appointed, he told Vogue: \u201cPeople have written of my fashion as minimal, quiet luxury, but to me it\u2019s really the opposite. My overcoat has a shape that is the result of a curating process. We tested it, we chose for wearability. At the end, you see a grey coat, but it\u2019s a little more than a grey coat.\u201d<\/p>\n

\"Gucci

(Luca Bruno\/AP)<\/p><\/div>\n

The show might have opened and closed with all-black looks, but the colour palette throughout was far from boring. From lime green bags to bright pink shorts, De Sarno played with a wide palette \u2013 mainly sticking to block colours.<\/p>\n

Pink has long had its time in the sun as the<\/em> colour of the runway \u2013 thanks to Valentino and the Barbie movie \u2013 but Gucci made a case for a new It shade. Celebrities posed for pictures in front of a deep burgundy wall, and that colour permeated the collection \u2013 in boots, bags, jackets and even De Sabato\u2019s shoes when he took a bow at the finale.<\/p>\n

\"Gucci

(Luca Bruno\/AP)<\/p><\/div>\n

The show was held in the Fonderia Carlo Macchi \u2013 a huge industrial-style warehouse that is often home to runway presentations.<\/p>\n

Gucci is one of the highlights of the Milan Fashion Week calendar, and the front row was typically star-studded \u2013 with many celebrities championing the signature burgundy colour.<\/p>\n

Fresh from wearing a Gucci outfit made up of red hotpants and a long chiffon top to the Baftas, Daisy Edgar-Jones sat front row in a grey dress with a deep V neckline and black platform heels.<\/p>\n

\"Gucci

(Luca Bruno\/AP)<\/p><\/div>\n

Actor Salma Hayek \u2013 whose husband Fran\u00e7ois-Henri Pinault is president of Gucci parent Kering \u2013 wore an all-red outfit made up of a pencil skirt and a daring red zip-up jacket with no shirt underneath.<\/p>\n

Kirsten Dunst \u2013 who stars in upcoming action film Civil War \u2013 gave a grown-up interpretation of the disco trend in a sparkling green and silver long-sleeve dress and burgundy belt.<\/p>\n

Meanwhile, Gucci ambassador Julia Garner wore a navy mini dress, while Euphoria star Maude Apatow went for a more casual look in an oversized denim shirt.<\/p>\n

Words: Prudence Wade, PA<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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