{"id":247183,"date":"2024-02-02T08:00:58","date_gmt":"2024-02-02T08:00:58","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=247183"},"modified":"2024-02-02T11:07:01","modified_gmt":"2024-02-02T11:07:01","slug":"burberry-blue-descends-on-harrods-hallowed-halls-this-lfw","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/burberry-blue-descends-on-harrods-hallowed-halls-this-lfw\/","title":{"rendered":"Burberry Blue descends on Harrods' hallowed halls this LFW\u00a0"},"content":{"rendered":"

Last season,\u00a0Burberry<\/a> <\/span>certainly turned the heads of Londoners at Bond Street\u2019s underground station after it updated signage with confusing, yet fabulous blue facades. The British brand is continuing with the same momentum this fashion season, taking over another quintessential British landmark \u2013 Harrods<\/a><\/span>.<\/strong><\/p>\n

Not only does this partnership mark fashion month, but it is the first lavish event of Harrods\u2019 175th anniversary year.<\/p>\n

The store, which is typically characterised by Harrods green, will be updated with a fresh new colour palette of blue hues and Burberry checks. But, the Burberry blue doesn\u2019t stop there.<\/p>\n

The month-long takeover, which runs 1-29 February, will also see Harrods<\/a>\u2019 \"green men\", who greet customers at each entrance, undergo a blue makeover. They\u2019ll be kitted out in Burberry\u2019s new \"knight blue\" check, which was introduced by designer Daniel Lee for Spring 2024.<\/p>\n

Many collaborations have taken place between the iconic department store and luxury brands such as Dior and Louis Vuitton, but none quite to this extent that embroiders the tapestry of Harrod's DNA - such as redressing green men - to this degree.<\/p>\n\n\t\t