{"id":246332,"date":"2024-01-16T10:21:44","date_gmt":"2024-01-16T10:21:44","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=246332"},"modified":"2024-01-16T17:51:25","modified_gmt":"2024-01-16T17:51:25","slug":"uniqlo-suing-shein-over-claims-it-sells-copycat-versions-of-its-viral-bag","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/uniqlo-suing-shein-over-claims-it-sells-copycat-versions-of-its-viral-bag\/","title":{"rendered":"Uniqlo suing Shein over claims it sells copycat versions of its viral bag"},"content":{"rendered":"<p><strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/uniqlo\/\" target=\"_blank\" rel=\"noopener\">Uniqlo<\/a><\/span> is suing fast fashion giant <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/shein-2\/\" target=\"_blank\" rel=\"noopener\">Shein<\/a><\/span> in Japan over claims it sells copycat versions of its bestselling crossbody bag.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>The Japanese-owned retailer said Shein sells a product that \"closely resembles\" its own \"round mini shoulder bag\", in a lawsuit filed by the group.<\/p>\n<p>The popular bag, costing \u00a314.90, has gained notoriety on social media platforms including TikTok and Instagram, with hundreds of millions of views of the hashtag #uniqlobag.<\/p>\n<p>It is\u00a0sold in multiple colours and is known for\u00a0being a compact size but able to store multiple products, including a phone and wallet, and even a paperback book or water bottle.<\/p>\n<p>Shein, which was founded in China in 2008, sells its own crossbody bag for as little as \u00a33 on its website.<\/p>\n<p>Uniqlo said: \"The company filed this complaint because it has determined that the form of the imitation products sold by Shein closely resembles that of its own product, and that the sale of the imitation products by Shein significantly undermines the high level of customer confidence in the quality of the Uniqlo brand and its products.\"<\/p>\n<p>It said it was demanding Shein immediately stop selling the product and pay out compensation for the alleged damages Uniqlo has incurred as a result of the copycat sales.<\/p>\n<p>Uniqlo previously warned that it was investigating the sale of \"counterfeit and imitation versions\" of its bag and would consider taking legal action against the manufacturers and companies selling them.<\/p>\n<p>The crossbody bag has been a bestseller for the chain and helped drive stronger sales in Europe, particularly among young women.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uniqlo is suing fast fashion giant Shein in Japan over claims it sells copycat versions of its bestselling crossbody bag.<\/p>\n","protected":false},"author":68,"featured_media":246335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[9763,10585,6],"tags":[25121,4355],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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