{"id":243877,"date":"2023-11-23T10:12:20","date_gmt":"2023-11-23T10:12:20","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=243877"},"modified":"2023-11-23T17:11:28","modified_gmt":"2023-11-23T17:11:28","slug":"lidl-launches-christmas-jumper-rental-service","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/lidl-launches-christmas-jumper-rental-service\/","title":{"rendered":"Lidl launches Christmas jumper rental service"},"content":{"rendered":"

Fans of Lidl\u2019s<\/a> Christmas jumpers can rent them for the first time this year in an effort to make them accessible to consumers on a budget and cut back on single-use fashion.<\/strong><\/p>\n

<\/p>\n

The supermarket has joined with fashion rental app By Rotation to offer this year\u2019s jumper as well as previous year\u2019s designs for hire for \u00a32 a day with all profits going to the NSPCC.<\/p>\n

Customers can still buy this year\u2019s jumper outright from Lidl supermarkets for \u00a37.99.<\/p>\n

It said the rental option was \u201cideal for fashionistas heading to multiple parties this year, or those looking to dress to impress\u201d.<\/p>\n

\"Lidl\"<\/p>\n

Lidl has also collaborated with \u201cslow fashion\u201d specialist Lydia Bolton on three bespoke Lidl jumpers inspired by pop culture Christmas stars Mariah Carey, Leona Lewis and Elton John and made from upcycled textiles.<\/p>\n

A Lidl spokeswoman said: \u201cOur iconic Christmas jumper is already a great price at \u00a37.99, leading to it flying off shelves in previous years.<\/p>\n

\u201cThe new rental service provides another opportunity for fans to get their hands on our coveted collection past and present, as well as three very special bespoke designs, making festive fashion more accessible for those on a budget this year.\u201d<\/p>\n

Eshita Kabra, Founder and CEO of By Rotation, added: \u201cBy Rotation is thrilled to partner with Lidl this festive season by adding Lidl\u2019s Christmas jumpers to our shared wardrobe on the app.<\/p>\n

\u201cWith Christmas being one of the top occasions of the year when the demand for purchasing single-wear outfits skyrockets, renting a festive jumper for your holiday season plans is a great way to leave a positive impact on the planet and also save money.\u201d<\/p>\n

Designer Lydia Bolton said: \u201cI\u2019ve loved being a part of Lidl\u2019s Christmas iconic jumper campaign.<\/p>\n

\u201cDesigning and producing these jumpers inspired by Christmas icons from second-hand textiles has been super fun and creative, but knowing they are going to be rented and re-worn also supports my mission of valuing and reusing textiles.\u201d<\/p>\n

The rental option is part of an increasing move to make the huge sales of Christmas jumpers more sustainable and ethical.<\/p>\n

Notjustclothing and Earth Merch, which are this year selling an \u201cethically-made\u201d Beatles Christmas jumper designed and manufactured in the UK, said its offering supported local businesses and was produced to be worn year after year.<\/p>\n

Hannah Strickland, Founder of Earth Merch, said: \u201cI am delighted to team up with notjust on The Beatles Christmas jumper.<\/p>\n

\u201cShowcasing our commitment to ethical UK manufacture, all of our knitwear, blankets and accessories are crafted to last for generations.<\/p>\n

\u201cThe Beatles 2023 Christmas jumper is a tribute to the band and captures the warmth and joy of the holiday spirit.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Fans of Lidl\u2019s Christmas jumpers can rent them for the first time this year in an effort to make them accessible to consumers on a budget and cut back on single-use fashion.<\/p>\n","protected":false},"author":68,"featured_media":243879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[9763,10585,6,10494,12969],"tags":[9955,11926,4039],"acf":[],"yoast_head":"\nLidl launches Christmas jumper rental service - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Fans of Lidl\u2019s Christmas jumpers can rent them for the first time this year in an effort to make them accessible to consumers and cut back on single-use fashion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/lidl-launches-christmas-jumper-rental-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lidl launches Christmas jumper rental service - 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