{"id":242876,"date":"2023-11-07T11:01:54","date_gmt":"2023-11-07T11:01:54","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=242876"},"modified":"2023-11-07T17:52:58","modified_gmt":"2023-11-07T17:52:58","slug":"primark-and-rita-oras-festive-second-drop-hits-stores-today","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/primark-and-rita-oras-festive-second-drop-hits-stores-today\/","title":{"rendered":"Primark and Rita Ora's festive second drop hits stores today"},"content":{"rendered":"

Primark<\/span><\/a> and the critically acclaimed singer Rita Ora have once again collaborated, this time with a festive-ready collection that allows \"Primark customers to shop her famous style for less\".<\/strong><\/p>\n

The second Rita Ora x Primark collection, which will get shoppers into the festive spirit, launches today in all 430+ of Primark\u2019s stores across 16 markets.<\/p>\n

It follows the September launch of the collection<\/span><\/a>, which was also \"co-designed\" by Primark and Ora, alongside emerging London-based designer Jawara Alleyne.<\/p>\n

Rita Ora commented: \"It\u2019s been a dream come true working with Primark in bringing our shared vision to life. Combining my love of fashion and creativity, we have created something magical for all to cherish in their wardrobe and enjoy wearing time and time again. I\u2019ve loved seeing everyone rock the first collection, and I\u2019m so excited to share the next stage of our journey just in time for the holidays.<\/p>\n

\"For me, the holiday season is all about spending time with loved ones and enjoying those winter nights out. With this new collection, I hope people can find a few pieces that truly help them look and feel their best.\"<\/p>\n

\"\"<\/p>\n

The collection draws inspiration from Ora\u2019s style combined with influences from Studio 54 and late 70s rockstar fashion. Embodying disco dressing at its best, the collection features metallics, sheer lace and high-shine vinyl elements.<\/p>\n\n\t\t