{"id":235613,"date":"2023-06-28T10:40:59","date_gmt":"2023-06-28T09:40:59","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=235613"},"modified":"2023-06-28T17:09:34","modified_gmt":"2023-06-28T16:09:34","slug":"astrid-miyu-reveals-plans-for-rapid-brick-and-mortar-expansion","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/astrid-miyu-reveals-plans-for-rapid-brick-and-mortar-expansion\/","title":{"rendered":"Astrid &#038; Miyu reveals plans for rapid brick-and-mortar expansion"},"content":{"rendered":"<p><strong>British jewellery brand, Astrid &amp; Miyu, has announced its continued investment into physical retail following a year of significant growth, including seven store openings.\u00a0<\/strong><\/p>\n<p><!--more--><\/p>\n<p>The brand has announced a further three stores in the UK and US will open later this year.\u00a0 The new locations will house the brand\u2019s complete line of stackable jewellery as well as its experiential shopping services including onsite piercings, tattoos and weldings.<\/p>\n<p>This follows the company\u2019s recent expansion into international territories, opening their first store in the US as well as a pop-up in Paris. The store openings mark a huge step in Astrid &amp; Miyu\u2019s long term worldwide expansion strategy, which will continue into 2023 with a second store in New York set to open next month.<\/p>\n<p>Connie Nam, Founder &amp; CEO, commented: \u201cCommunity and experiences are a huge part of what makes Astrid &amp; Miyu unique, and opening physical stores will enable us to deepen our relationship with our customers and the wider community. This has become more evident post COVID with a shift to consumers wanting real life experiences, warmth and a sense of belonging.\u201d<\/p>\n<p>Last year, Astrid &amp; Miyu added four stores to their rapidly growing list, including Scotland, Bristol, Brighton and Kingston.<\/p>\n<p>This year, the company has already opened stores in Bath and Glasgow, with new planned openings in Ireland, London\u2019s Spitalfields Market.<\/p>\n<p>Nam added: \u201cWe have built a strong community and a bit of a cult following in the UK, London specifically, and we saw so much opportunity beyond with our fans asking us to open stores in and outside of the country. We chose New York, Berlin and Paris as our first test beds because this is where our online customers and community were already.\u201d<\/p>\n<p>\u201cWe are not just a jewellery brand. We are a movement, empowering individuals and using our platform to make a positive difference to the world. This is one step towards making a wider positive impact.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":114,"featured_media":235614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,10494],"tags":[24176],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Astrid &amp; Miyu reveals plans for rapid brick-and-mortar expansion - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Astrid &amp; Miyu, has announced its continued investment in physical retail following a year of significant growth, including 7 store openings.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/astrid-miyu-reveals-plans-for-rapid-brick-and-mortar-expansion\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Astrid &amp; Miyu reveals plans for rapid brick-and-mortar expansion - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Astrid &amp; Miyu, has announced its continued investment in physical retail following a year of significant growth, including 7 store openings.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/astrid-miyu-reveals-plans-for-rapid-brick-and-mortar-expansion\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-28T09:40:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-28T16:09:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/06\/notting_desktop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chloe Burney\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chloe Burney\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/astrid-miyu-reveals-plans-for-rapid-brick-and-mortar-expansion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/astrid-miyu-reveals-plans-for-rapid-brick-and-mortar-expansion\/\"},\"author\":{\"name\":\"Chloe Burney\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/04c8820fce3db93175092637b1978f3b\"},\"headline\":\"Astrid &#038; 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