{"id":233489,"date":"2023-05-19T16:55:13","date_gmt":"2023-05-19T15:55:13","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=233489"},"modified":"2023-05-19T16:55:30","modified_gmt":"2023-05-19T15:55:30","slug":"mini-me-the-high-streets-latest-fashion-phenomenon","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/mini-me-the-high-streets-latest-fashion-phenomenon\/","title":{"rendered":"'Mini Me': the high street's latest fashion phenomenon"},"content":{"rendered":"
Gen Alpha - children up to the age of 13-years-old - and their mostly Millennial parents are becoming clones of one another. Gen A has already been labelled as \u2018Mini-Millennials\u2019 due to them sharing the same attitudes as their parents, but, now, thanks to brands from Uniqlo to Crocs to Reiss, they can even look alike. \u2018Mini-Me\u2019 dressing is flooding the high-street.\u00a0<\/strong><\/p>\n <\/p>\n The trend is being driven by social media, Father\u2019s Day and is a continuation of the family Christmas pyjama\/jumper phenomenon. The narcissistic trend makes for cute family pictures and it\u2019s driving sales.<\/p>\n