{"id":233489,"date":"2023-05-19T16:55:13","date_gmt":"2023-05-19T15:55:13","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=233489"},"modified":"2023-05-19T16:55:30","modified_gmt":"2023-05-19T15:55:30","slug":"mini-me-the-high-streets-latest-fashion-phenomenon","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/mini-me-the-high-streets-latest-fashion-phenomenon\/","title":{"rendered":"'Mini Me': the high street's latest fashion phenomenon"},"content":{"rendered":"

Gen Alpha - children up to the age of 13-years-old - and their mostly Millennial parents are becoming clones of one another. Gen A has already been labelled as \u2018Mini-Millennials\u2019 due to them sharing the same attitudes as their parents, but, now, thanks to brands from Uniqlo to Crocs to Reiss, they can even look alike. \u2018Mini-Me\u2019 dressing is flooding the high-street.\u00a0<\/strong><\/p>\n

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The trend is being driven by social media, Father\u2019s Day and is a continuation of the family Christmas pyjama\/jumper phenomenon. The narcissistic trend makes for cute family pictures and it\u2019s driving sales.<\/p>\n

John Lewis is selling its 'Mini-Me'<\/span><\/a> Anyday range online saying, \u201cAnd now dressing just like mum is made easy with Anyday\u2019s new \u2018Mini Me\u2019 capsule, which offers a range of co-ordinating pieces for little ones and grown-ups. Spring\u2019s answer to the family Christmas pyjamas trend, the selection of desirable tops, dresses and skirts promises to add a playful twist to outfits (and family photos).\u201d<\/p>\n

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Mini Me dressing at John Lewis<\/p><\/div>\n

Family\/Mom influencers give visibility to the trend by styling their children in the same outfits as themselves. But, it\u2019s not all women\u2019s and childrenswear. Manchester-based, outerwear specialist, Private White V.C. says, last year, it received a birthday request for \"a brown bomber jacket from Daddy's factory\" from Max Eden, the five-year-old son of the CEO & Co-Founder, James Eden. They proceeded to produce a stitch-by-stitch child size replica of the \u2018Moleskin Bomber\u2019 for Max and since publishing the images of the \u2018Father & Son\u2019 duo sporting their matching Jackets, they have been inundated with requests. The Mini Moleskin Bomber<\/a><\/span>\u00a0(main image) is the brand's first foray into childrenswear and is being touted as the perfect outfit for Father\u2019s Day.<\/p>\n

Anna\u00a0Tizard and\u00a0Lydia\u00a0Barron of Tiba + Marl, a brand creating \u2018thoughtfully designed and contemporary accessories that you'll want to be seen with\u2019 produces matching accessorises for adults and children.<\/p>\n

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Tiba + Marl SS23<\/p><\/div>\n

The two-founders say, \u201cWe love the \u2018Mini-Me\u2019 trend. Our kids collection is mostly suitable for toddlers, and up to about age 6\/7 years-old and we pair all the kids styles back to prints that\u00a0feature in our\u00a0main adult range.<\/p>\n

\u201cFor the younger ones we feel it is more led by the parents and is probably a blend of Mum and Dad wanting\u00a0everything\u00a0to look considered, and to add that extra attention to detail.. For the slightly older kids we think it's maybe just that we offer some really cute recognisable prints + metallic colourways, but also if a new baby is coming into the home we see that the parents like the existing\u00a0child to be involved with the experience\u00a0of the new baby and feel included in the preparation\/ purchases.\u00a0Families love to match, so we even have matching dog coats and hand warmers\u00a0in our range!!\u201d<\/p>\n

Tiba + Marl mostly targets the parents, and sources real life families for its campaigns that either include babies, young children or both, so there is an element of 'real life' styling and demonstrates how the whole family can use the range, and how good the products look when worn as matching, or co-ordinating sets.<\/p>\n

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Mini Me at Mango<\/p><\/div>\n

Brands such as Mango, Superga, Very, Cath Kidston and Matalan are all offering matching product ranges in various sizes. Many brands are offering very distinct, gender focused product for either matching daughter with mum or son with dad. There isn\u2019t much gender neutrality at the moment, but then that doesn\u2019t look as striking on social channels.<\/p>\n

Japanese giant, Uniqlo has a huge collection enticing consumers to \u201crecreate your favourite looks with your little one with our range of mini-me ensembles for adults and kids.\u201d The collection of basics could easily be used to match fathers with daughters and mothers and sons.<\/p>\n\n\t\t