{"id":233451,"date":"2023-05-18T14:25:10","date_gmt":"2023-05-18T13:25:10","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=233451"},"modified":"2023-05-18T17:32:55","modified_gmt":"2023-05-18T16:32:55","slug":"over-half-of-online-uk-consumers-do-not-want-to-pay-for-returns-if-sizing-is-not-accurate","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/over-half-of-online-uk-consumers-do-not-want-to-pay-for-returns-if-sizing-is-not-accurate\/","title":{"rendered":"Over half of online UK consumers do not want to pay for returns if sizing is not accurate"},"content":{"rendered":"
New research carried out on behalf of Japanese sizing specialist Makip, which is now launching its unique Unisize technology in the UK with the aim to slash return rates for retailers, has revealed that 52% of online shoppers are not willing to pay for returning clothes that do not fit.<\/strong><\/p>\n <\/p>\n The rising volume and cost of returns is a problem that has plagued retailers for years, and in 2022 industry research showed that online returns rose to one in three items, costing retailers an average of \u00a320 for every returned package.<\/p>\n That\u2019s driving many retailers to begin charging customers for returns in an attempt to try and offset some of the costs they incur, but the new research says many online shoppers are not prepared to foot the bill for returns if there was no accurate sizing guide available at the time of purchase.<\/p>\n Makip President, Shingo Tsukamoto, commented: \u201cRetailers must improve the accuracy of their online sizing technology if they hope to claw back some of the costs they incur when shoppers return clothing items.<\/p>\n \u201cIf retailers can give consumers confidence that the online sizing technology they are using is accurate, they stand to not just reduce the number of items returned, but to improve the customer experience and increase conversion rates.\u201d<\/p>\n Taking just one month to integrate with a customer\u2019s website, Tsukamoto says Unisize can deliver a reduction in clothing return rates of 20% on average, while helping customers get the right-sized items when they shop online.<\/p>\n