{"id":233233,"date":"2023-05-15T09:51:00","date_gmt":"2023-05-15T08:51:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=233233"},"modified":"2023-05-15T19:13:21","modified_gmt":"2023-05-15T18:13:21","slug":"sports-direct-doubles-retail-presence-at-glasgows-braehead-centre-and-adds-usc","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/sports-direct-doubles-retail-presence-at-glasgows-braehead-centre-and-adds-usc\/","title":{"rendered":"Sports Direct doubles retail presence at Glasgow\u2019s Braehead Centre and adds USC"},"content":{"rendered":"<p><strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/frasers-group\/\" target=\"_blank\" rel=\"noopener\">Frasers Group<\/a><\/span> has upsized its <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/sports-direct\/\" target=\"_blank\" rel=\"noopener\">Sports Direct<\/a><\/span> store at the Braehead Centre in Glasgow to a 20,000 sq ft unit on the upper level \u2013 double the size of its previous 10,000 sq ft space - while also adding a dedicated USC fashion area as well as GAME.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>The move follows the opening of a 50,000 sq ft Sports Direct flagship store at the Manchester Arndale shopping centre in March as part of its elevation strategy.<\/p>\n<p>James France, Group Head of Real Estate at Frasers Group, said:\u00a0\u201cWe are delighted to open our Braehead Sports Direct store and bring a new and enhanced shopping destination to the centre.<\/p>\n<p>\u201cAs we continue to expand our store portfolio across the UK,\u00a0our ethos and commitment remain the same; we offer consumers the very best brands and an unrivalled product choice, as we aim to become the number one sports retailer in Europe.\u201d<\/p>\n<p>Steve Gray, Head of European Retail Asset Management at Global Mutual, commented: \u201cSports Direct is a valued, long-standing tenant and much loved by our shoppers. The brand\u2019s decision to open a new store reflects the success of the relationship to date and is also indicative of the continued appeal of physical retail more broadly.<\/p>\n<p>\u201cWe are delighted that this expansion will also bring USC and GAME into the store. These well-loved names will further enhance the offer, providing customers with even more choice.\u201d<\/p>\n<p>The new store is in addition to the 10,000 sq ft Flannels store that Frasers Group opened at the Braehead Shopping Centre in June 2022, which carries a curated collection of designer clothing and accessories from brands such as Alexander McQueen, Balenciaga, Balmain and Off White.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":233236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,20823,10494],"tags":[24762,15588,10836,9952,10837],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sports Direct doubles retail presence at Glasgow\u2019s Braehead Centre and adds USC - 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