{"id":233056,"date":"2023-05-10T15:50:55","date_gmt":"2023-05-10T14:50:55","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=233056"},"modified":"2023-05-10T18:19:14","modified_gmt":"2023-05-10T17:19:14","slug":"in-pictures-mulberry-celebrates-20-years-of-iconic-bayswater-bag-with-new-campaign","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/in-pictures-mulberry-celebrates-20-years-of-iconic-bayswater-bag-with-new-campaign\/","title":{"rendered":"In Pictures: Mulberry celebrates 20 years of iconic \u2018Bayswater\u2019 bag with new campaign"},"content":{"rendered":"<p><strong>British luxury lifestyle brand Mulberry has today launched a new campaign in celebration of the 20<sup>th<\/sup>anniversary of its \u2018Bayswater\u2019 bag, a favourite of the noughties celebrity style set including Sienna Miller, Kate Moss and Alexa Chung.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>The new campaign, starring new and pre-loved styles from the Bayswater family, was shot by Ronan McKenzie, styled by Eliza Conlon, and features \u201cpersonalities who reflect the Mulberry spirit\u201d, including London-born, Brooklyn-based\u00a0Alva Claire (main image), who\u00a0has established herself as one of fashion's hottest models, and American-born English model and actress, Lily McMenamy.<\/p>\n<div id=\"attachment_233058\" style=\"width: 841px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-233058\" class=\"size-full wp-image-233058\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/05\/Image-7-Lily-McMenamy-Bayswater-in-Powder-Rose.jpg\" alt=\"Mulberry Bayswater\" width=\"831\" height=\"1077\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/05\/Image-7-Lily-McMenamy-Bayswater-in-Powder-Rose.jpg 831w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/05\/Image-7-Lily-McMenamy-Bayswater-in-Powder-Rose-231x300.jpg 231w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/05\/Image-7-Lily-McMenamy-Bayswater-in-Powder-Rose-790x1024.jpg 790w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/05\/Image-7-Lily-McMenamy-Bayswater-in-Powder-Rose-768x995.jpg 768w\" sizes=\"(max-width: 831px) 100vw, 831px\" \/><p id=\"caption-attachment-233058\" class=\"wp-caption-text\">Lily McMenamy<\/p><\/div>\n<p>The Bayswater, which takes its name from the west London neighbourhood, remains one of Mulberry\u2019s best-selling styles, both new and pre-loved, synonymous with the brand\u2019s \u2018Made to Last\u2019 ethos.<\/p>\n<p>Immediately recognisable thanks to its understated look and signature Postman\u2019s Lock, the Bayswater\u2019s timeless design has evolved over the years - with zipped and mini iterations joining the family.<\/p>\n<div id=\"attachment_233059\" style=\"width: 841px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-233059\" class=\"size-full wp-image-233059\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/05\/Image-4-Jiashan-Liu-Bayswater-in-Black.jpg\" alt=\"\" width=\"831\" height=\"1077\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/05\/Image-4-Jiashan-Liu-Bayswater-in-Black.jpg 831w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/05\/Image-4-Jiashan-Liu-Bayswater-in-Black-231x300.jpg 231w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/05\/Image-4-Jiashan-Liu-Bayswater-in-Black-790x1024.jpg 790w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/05\/Image-4-Jiashan-Liu-Bayswater-in-Black-768x995.jpg 768w\" sizes=\"(max-width: 831px) 100vw, 831px\" \/><p id=\"caption-attachment-233059\" class=\"wp-caption-text\">Jiashan Liu<\/p><\/div>\n<p>The Bayswater\u2019s sustainable credentials have also progressed and developed. Since \u00a02022, the bags have been crafted exclusively from environmentally accredited and carbon neutral leather - a requirement now implemented across all Mulberry bags.<\/p>\n<div id=\"attachment_233060\" style=\"width: 1014px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-233060\" class=\"size-full wp-image-233060\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/05\/Kate-Moss-carrying-Mulberry-Bayswater-London-2004.jpg\" alt=\"Kate Moss Mulberry\" width=\"1004\" height=\"1440\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/05\/Kate-Moss-carrying-Mulberry-Bayswater-London-2004.jpg 1004w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/05\/Kate-Moss-carrying-Mulberry-Bayswater-London-2004-209x300.jpg 209w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/05\/Kate-Moss-carrying-Mulberry-Bayswater-London-2004-714x1024.jpg 714w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/05\/Kate-Moss-carrying-Mulberry-Bayswater-London-2004-768x1102.jpg 768w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><p id=\"caption-attachment-233060\" class=\"wp-caption-text\">Kate Moss in 2004 with her Mulberry Bayswater<br \/>(Photo by Paul Ashby\/Getty Images)<\/p><\/div>\n<p>Mulberry CEO, Thierry Andretta, said: \u201cAt the heart of Mulberry are timeless collections that champion contemporary British design, quality craftsmanship and competitively priced luxury. It is always wonderful to see a bag capture the public interest, but our ultimate goal is to make bags that will be used for a lifetime and passed onto the next generation.<\/p>\n<p>\u201cThe Bayswater embodies our Made to Last ethos, which is one of the reasons why after 20 years it remains an emblem of enduring style and continues to be one of our best- loved designs.\u201d<\/p>\n<p>Images: Courtesy of Mulberry<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":233057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6],"tags":[4022,10166],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>In Pictures: Mulberry celebrates 20 years of iconic \u2018Bayswater\u2019 bag with new campaign - 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