{"id":232165,"date":"2023-04-26T10:02:12","date_gmt":"2023-04-26T09:02:12","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=232165"},"modified":"2023-04-26T13:22:01","modified_gmt":"2023-04-26T12:22:01","slug":"ted-baker-ceo-rachel-osborne-to-step-down","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/ted-baker-ceo-rachel-osborne-to-step-down\/","title":{"rendered":"Ted Baker CEO Rachel Osborne to step down"},"content":{"rendered":"<p><strong>Rachel Osborne, <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/ted-baker\/\" target=\"_blank\" rel=\"noopener\">Ted Baker's<\/a><\/span> CEO, is set to step down from her role following the brand's acquisition by<a href=\"https:\/\/authentic.com\/\" target=\"_blank\" rel=\"noopener\"> Authentic Brands Group<\/a>.\u00a0<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Osborne first joined Ted Baker as Chief Financial Officer in 2019. She was later promoted to CEO in March 2020. Under her leadership, she announced a turnaround strategy as the company fought for survival.<\/p>\n<p>Osborne's departure is expected to happen in the next few months, according to Sky News sources.<\/p>\n<p>Authentic Brands Group owns, manages and seeks to elevate the long-term value of a global portfolio of brands. For over a decade, the company has acquired majority ownership interests in over 50 brands including Reebok, Nautica and David Beckham.<\/p>\n<p>The company <a href=\"https:\/\/www.theindustry.fashion\/abg-completes-acquisition-of-ted-baker\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000;\">acquired Ted Baker\u00a0for \u00a3212 million in October 2022<\/span><\/a>, brining some financial stability to the fashion brand.<\/p>\n<p>The news of Osborne's departure comes as Authentic progresses its conversion into a brand licensing business. The company is looking to sign a number of new partners in the UK to take over Ted Baker's design, logistics and other functions. It has already signed deals in the US and China.<\/p>\n<p>This shift means that the British company no longer requires a group CEO, a person close to the situation told Sky News.<\/p>\n<p>Earlier this year, <a href=\"https:\/\/www.theindustry.fashion\/former-ted-baker-chief-jason-beckley-is-headed-to-boux-avenue\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000;\">Ted Baker lost its Chief Customer Officer Jason Beckley to Boux Avenue<\/span><\/a>. The move saw Beckley join the lingerie business as Chief Marketing Officer, overseeing the brand's growth strategy.<span id=\"more-229303\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":100,"featured_media":207114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,20822],"tags":[5181,14525,3788],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ted Baker CEO Rachel Osborne to step down - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Ted Baker CEO Rachel Osborne is stepping down from her role six months after the brand was acquired by Authentic Brands Group (ABG).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/ted-baker-ceo-rachel-osborne-to-step-down\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ted Baker CEO Rachel Osborne to step down - 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