{"id":232062,"date":"2023-04-25T08:30:03","date_gmt":"2023-04-25T07:30:03","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=232062"},"modified":"2023-04-25T17:05:10","modified_gmt":"2023-04-25T16:05:10","slug":"john-lewis-appoints-first-pan-partnership-head-of-loyalty-and-intensifies-customer-first-strategy","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/john-lewis-appoints-first-pan-partnership-head-of-loyalty-and-intensifies-customer-first-strategy\/","title":{"rendered":"John Lewis appoints first pan-partnership Head of Loyalty and intensifies customer-first strategy"},"content":{"rendered":"
The John Lewis Partnership has appointed Emily Wells as its first pan-partnership Head of Loyalty, and has signed five-year deals with customer insights firm Dunnhumby and marketing tech company Eagle Eye as it looks to deepen customer relationships and offer increased benefits.<\/strong><\/p>\n Wells, who joins in June 2023, will work alongside John Lewis Customer Director, Charlotte Lock, and will lead all of the loyalty programmes across the partnership \u201cto drive an improved experience\u201d for the retailer\u2019s customers. She will also develop and launch a new pan-partnership loyalty proposition in 2024.<\/p>\n Wells has held a number of senior partnership and proposition roles over the last five years at Tesco, most recently as Head of Loyalty Strategy. Prior to that, she held commercial and strategy roles across various retail and consulting settings.<\/p>\n Charlotte Lock said: \u201cToday\u2019s announcements show the ambition we have to transform how our much loved brands can deliver a more personalised experience for customers. With Emily\u2019s appointment and our new partnerships with Dunnhumby and Eagle Eye, we can better help our customers however, whenever and wherever they shop with us.\u201d<\/p>\n Wells added: \u201cI'm delighted to be joining at such an exciting time for the business. With such a rich brand history and ambitious plans, I look forward to working with the team to deliver great things for our customers and the partnership as we take the loyalty proposition across Waitrose and John Lewis to the next level.\u201d<\/p>\n