{"id":231219,"date":"2023-04-12T15:40:16","date_gmt":"2023-04-12T14:40:16","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=231219"},"modified":"2023-04-12T16:50:34","modified_gmt":"2023-04-12T15:50:34","slug":"in-pictures-rixo-opens-new-store-on-kings-road","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/in-pictures-rixo-opens-new-store-on-kings-road\/","title":{"rendered":"In Pictures: Rixo opens new 'House of Rixo' flagship store on King's Road"},"content":{"rendered":"

As womenswear label Rixo<\/span><\/a> enters its 8th year, the brand has opened a flagship store on London's King\u2019s Road, bringing back its print-led contemporary designs to the historic area.<\/strong><\/p>\n

Rixo's new store replaces its previous location on King's Road and follows the opening of other stores on Marlyebone High Street and Carnaby Street.<\/p>\n

Described as a true \u2018House of Rixo\u2019, the store features the full Rixo product collection under one roof for the first time, including: ready-to-wear, bridal, bridesmaid and accessories.<\/p>\n

The store features multiple initiatives in line with its sustainability journey, encouraging customers to buy less and wear more. One initiative is Rixo Rental, offering customers the chance to rent their favourite pieces for special occasions.<\/p>\n

Rixo Rental launches with 26 styles, with prices starting from \u00a339 for a four-day rental, with sizes ranging from a UK 6 \u2013 20. A selection of Rixo Bridal pieces will be available to rent, targeted at sustainably minded brides.<\/p>\n

Rixo Pre-loved will provide circularity of product and allows customers to buy Rixo at more of an entry level price point. Customers can bring in old Rixo pieces to the flagship store in exchange for a voucher to spend on a new piece. The pre-loved pieces will then be refreshed and sold in the flagship store at a lower price point than the main collection.<\/p>\n

Going back to the core DNA of the brand, Co-founders Henrietta and Orlagh have curated a collection of one-off vintage pieces from around the world. The \u2018True Vintage\u2019 products include clothing, jewellery and accessories ranging from accessible to high-end price points.<\/p>\n\n\t\t