Hackett London<\/a><\/span>, owned by global fashion group AWWG, has launched its SS23 campaign once again starring British racing driver and former Formula 1 World Champion, Jenson Button, this time around in a safari themed shoot in South Africa.<\/strong>
\nButton is photographed wearing some of his favourite pieces from the new season\u2019s collection, including a classic Hackett \u2018Velospeed\u2019 jacket and a \u2018Safari Check\u2019 jacket with a vintage feel, described as \u201cthe perfect companions for an African escapade\u201d.<\/p>\nOlive greens, ecrus and linen fabrics take centre stage in the safari-inspired range, with an emphasis on functionality and elegance across the collection.<\/p>\n
The campaign was shot by the fashion and portrait photographer Charlie Gray and conceptualised by the agency Dentsu Creative. A clear narrative emerges from the campaign, a story that shows Button contemplating the landscape, midday outings, tea-time laughs, improvised cricket games and sunset dinners.<\/p>\n
The SS23 campaign marks the fourth in collaboration with Button, who did his first Hackett shoot for AW21. Speaking about the latest campaign, Button said: \u201cI can honestly say that it\u2019s the most spectacular photoshoot I\u2019ve ever been a part of.\u201d<\/p>\n\n\t\t