{"id":229577,"date":"2023-03-22T10:00:33","date_gmt":"2023-03-22T10:00:33","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=229577"},"modified":"2023-03-22T23:02:25","modified_gmt":"2023-03-22T23:02:25","slug":"flannels-focuses-on-next-gen-and-rebrands-oxford-street-flagship-as-flannels-x","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/flannels-focuses-on-next-gen-and-rebrands-oxford-street-flagship-as-flannels-x\/","title":{"rendered":"Flannels focuses on next-gen and rebrands Oxford Street flagship as Flannels X"},"content":{"rendered":"

Flannels<\/a><\/span> is set to rebrand its Oxford Street flagship location, focusing its efforts on the next-generation consumer. The store, set to be renamed Flannels X, will form a new part of Frasers unrivalled physical retail portfolio.<\/strong><\/p>\n

The store will serve an ever-evolving cultural playground of pop-ups, gigs, exhibitions and exclusive brand experiences. It will also continue to stock a wide range of brands that are popular among the target demographic, such as Alpha Industries<\/a><\/span>, Canada Goose<\/a><\/span>, Fear of God, Fendi<\/a><\/span>, Moschino<\/a><\/span>, Naked Wolfe, Nike<\/a><\/span>, and Stone Island<\/a><\/span>.<\/p>\n

The Oxford Street flagship store first opened in 2019 at an estimated of \u00a310 million. The 18,000 sq ft four-storey luxury mecca, located at the junction of Oxford Street and Poland Street, was three years in the making, with the retailer seeking to create a perfect showcase of the luxury brands it sold.<\/p>\n\n\t\t