{"id":229012,"date":"2023-03-16T09:00:16","date_gmt":"2023-03-16T09:00:16","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=229012"},"modified":"2023-03-16T17:26:33","modified_gmt":"2023-03-16T17:26:33","slug":"mango-launches-rental-pilot-and-invests-in-party-dress-rental-start-up","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/mango-launches-rental-pilot-and-invests-in-party-dress-rental-start-up\/","title":{"rendered":"Mango launches rental pilot and invests in party dress rental start-up"},"content":{"rendered":"<p><strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/mango\/\" target=\"_blank\" rel=\"noopener\">Mango<\/a><\/span>, the Barcelona-based global fashion giant, has made the move into rental with an investment in a Spanish party dress and accessories rental platform and the launch of a rental pilot.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>The investment in La M\u00e1s Mona rental platform has been made through its Mango StartUp Studio and is the third investment the start-up accelerator has made since it was established last year. Others businesses it has backed are the sustainability start-up specialising in the resale of textile waste, Recovo, and the on-demand salary and flexible remuneration business, Payflow.<\/p>\n<p>Alongside the investment in La M\u00e1s Mona, Mango has launched a pilot rental service at <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"http:\/\/www.mangorenting.com\" target=\"_blank\" rel=\"noopener\">mangorenting.com<\/a><\/span> offering 40 looks that will be updated every month and which can be rented for four-day periods.<\/p>\n<p>La M\u00e1s Mona was founded in 2010 and began with a B2C model of clothing rental, for both formal and everyday wear, and has now extended its business with a B2B model for brands that wish to launch their own rental service. The platform currently has 315,000 registered customers and offers 35,000 rented garments.<\/p>\n<p>Mango established the Mango StartUp Studio to\u00a0promote innovation within its business, detect new growth opportunities and participate in the development of new technologies or business models. It has a particular focus on sustainability and technology.<\/p>\n<p>Spanish fashion giant Mango was established in 1984 and has been growing rapidly in recent years achieving sales of \u20ac2.7 billion in 2022 with more than a third of its sales generated via its online channel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":229017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[9763,6,10494,12969],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mango launches rental pilot and invests in party dress rental start-up - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Mango has made the move into rental with an investment in a Spanish party dress rental platform and the launch of a rental pilot.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/mango-launches-rental-pilot-and-invests-in-party-dress-rental-start-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mango launches rental pilot and invests in party dress rental start-up - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Mango has made the move into rental with an investment in a Spanish party dress rental platform and the launch of a rental pilot.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/mango-launches-rental-pilot-and-invests-in-party-dress-rental-start-up\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-16T09:00:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-16T17:26:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/03\/2022-Mango-HQ-Hangar-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"922\" \/>\n\t<meta property=\"og:image:height\" content=\"518\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/mango-launches-rental-pilot-and-invests-in-party-dress-rental-start-up\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/mango-launches-rental-pilot-and-invests-in-party-dress-rental-start-up\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Mango launches rental pilot and invests in party dress rental start-up\",\"datePublished\":\"2023-03-16T09:00:16+00:00\",\"dateModified\":\"2023-03-16T17:26:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/mango-launches-rental-pilot-and-invests-in-party-dress-rental-start-up\/\"},\"wordCount\":258,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"articleSection\":{\"0\":\"Fashion\",\"2\":\"News &amp; Insight\",\"3\":\"Retail &amp; Etail\",\"4\":\"Sustainability\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/mango-launches-rental-pilot-and-invests-in-party-dress-rental-start-up\/#respond\"]}],\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/mango-launches-rental-pilot-and-invests-in-party-dress-rental-start-up\/\",\"url\":\"https:\/\/www.theindustry.fashion\/mango-launches-rental-pilot-and-invests-in-party-dress-rental-start-up\/\",\"name\":\"Mango launches rental pilot and invests in party dress rental start-up - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2023-03-16T09:00:16+00:00\",\"dateModified\":\"2023-03-16T17:26:33+00:00\",\"description\":\"Mango has made the move into rental with an investment in a Spanish party dress rental platform and the launch of a rental pilot.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theindustry.fashion\/mango-launches-rental-pilot-and-invests-in-party-dress-rental-start-up\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theindustry.fashion\/mango-launches-rental-pilot-and-invests-in-party-dress-rental-start-up\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theindustry.fashion\/mango-launches-rental-pilot-and-invests-in-party-dress-rental-start-up\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theindustry.fashion\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mango launches rental pilot and invests in party dress rental start-up\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theindustry.fashion\/#website\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"name\":\"TheIndustry.fashion\",\"description\":\"Fashion news, insights, podcasts and events for professionals from across the fashion sector.\",\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theindustry.fashion\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\",\"name\":\"TheIndustry.fashion\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"contentUrl\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"width\":585,\"height\":217,\"caption\":\"TheIndustry.fashion\"},\"image\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theindustryfashion\/\",\"https:\/\/twitter.com\/theindustryfash\",\"https:\/\/www.instagram.com\/theindustryfashion\/\",\"https:\/\/www.linkedin.com\/company\/10970016\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\",\"name\":\"Lauretta Roberts\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c0dfd15bd9969aa1cbd9cdc088372e7c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c0dfd15bd9969aa1cbd9cdc088372e7c?s=96&d=mm&r=g\",\"caption\":\"Lauretta Roberts\"},\"description\":\"Lauretta Roberts is the CEO, Co-founder and Editor-in-Chief of The.Industry.fashion She is also the former director of brand &amp; propositions of trend forecaster WGSN and a former editor of Drapers magazine.\",\"sameAs\":[\"http:\/\/www.theindustrylondon.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mango launches rental pilot and invests in party dress rental start-up - TheIndustry.fashion","description":"Mango has made the move into rental with an investment in a Spanish party dress rental platform and the launch of a rental pilot.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theindustry.fashion\/mango-launches-rental-pilot-and-invests-in-party-dress-rental-start-up\/","og_locale":"en_GB","og_type":"article","og_title":"Mango launches rental pilot and invests in party dress rental start-up - TheIndustry.fashion","og_description":"Mango has made the move into rental with an investment in a Spanish party dress rental platform and the launch of a rental pilot.","og_url":"https:\/\/www.theindustry.fashion\/mango-launches-rental-pilot-and-invests-in-party-dress-rental-start-up\/","og_site_name":"TheIndustry.fashion","article_publisher":"https:\/\/www.facebook.com\/theindustryfashion\/","article_published_time":"2023-03-16T09:00:16+00:00","article_modified_time":"2023-03-16T17:26:33+00:00","og_image":[{"width":922,"height":518,"url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/03\/2022-Mango-HQ-Hangar-5.jpg","type":"image\/jpeg"}],"author":"Lauretta Roberts","twitter_card":"summary_large_image","twitter_creator":"@theindustryfash","twitter_site":"@theindustryfash","twitter_misc":{"Written by":"Lauretta Roberts","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.theindustry.fashion\/mango-launches-rental-pilot-and-invests-in-party-dress-rental-start-up\/#article","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/mango-launches-rental-pilot-and-invests-in-party-dress-rental-start-up\/"},"author":{"name":"Lauretta Roberts","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89"},"headline":"Mango launches rental pilot and invests in party dress rental start-up","datePublished":"2023-03-16T09:00:16+00:00","dateModified":"2023-03-16T17:26:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.theindustry.fashion\/mango-launches-rental-pilot-and-invests-in-party-dress-rental-start-up\/"},"wordCount":258,"commentCount":0,"publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"articleSection":{"0":"Fashion","2":"News &amp; Insight","3":"Retail &amp; Etail","4":"Sustainability"},"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.theindustry.fashion\/mango-launches-rental-pilot-and-invests-in-party-dress-rental-start-up\/#respond"]}],"copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/www.theindustry.fashion\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.theindustry.fashion\/mango-launches-rental-pilot-and-invests-in-party-dress-rental-start-up\/","url":"https:\/\/www.theindustry.fashion\/mango-launches-rental-pilot-and-invests-in-party-dress-rental-start-up\/","name":"Mango launches rental pilot and invests in party dress rental start-up - TheIndustry.fashion","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/#website"},"datePublished":"2023-03-16T09:00:16+00:00","dateModified":"2023-03-16T17:26:33+00:00","description":"Mango has made the move into rental with an investment in a Spanish party dress rental platform and the launch of a rental pilot.","breadcrumb":{"@id":"https:\/\/www.theindustry.fashion\/mango-launches-rental-pilot-and-invests-in-party-dress-rental-start-up\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theindustry.fashion\/mango-launches-rental-pilot-and-invests-in-party-dress-rental-start-up\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.theindustry.fashion\/mango-launches-rental-pilot-and-invests-in-party-dress-rental-start-up\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theindustry.fashion\/"},{"@type":"ListItem","position":2,"name":"Mango launches rental pilot and invests in party dress rental start-up"}]},{"@type":"WebSite","@id":"https:\/\/www.theindustry.fashion\/#website","url":"https:\/\/www.theindustry.fashion\/","name":"TheIndustry.fashion","description":"Fashion news, insights, podcasts and events for professionals from across the fashion sector.","publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theindustry.fashion\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.theindustry.fashion\/#organization","name":"TheIndustry.fashion","url":"https:\/\/www.theindustry.fashion\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/","url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","contentUrl":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","width":585,"height":217,"caption":"TheIndustry.fashion"},"image":{"@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theindustryfashion\/","https:\/\/twitter.com\/theindustryfash","https:\/\/www.instagram.com\/theindustryfashion\/","https:\/\/www.linkedin.com\/company\/10970016\/"]},{"@type":"Person","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89","name":"Lauretta Roberts","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c0dfd15bd9969aa1cbd9cdc088372e7c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0dfd15bd9969aa1cbd9cdc088372e7c?s=96&d=mm&r=g","caption":"Lauretta Roberts"},"description":"Lauretta Roberts is the CEO, Co-founder and Editor-in-Chief of The.Industry.fashion She is also the former director of brand &amp; propositions of trend forecaster WGSN and a former editor of Drapers magazine.","sameAs":["http:\/\/www.theindustrylondon.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/229012"}],"collection":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/comments?post=229012"}],"version-history":[{"count":1,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/229012\/revisions"}],"predecessor-version":[{"id":229018,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/229012\/revisions\/229018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media\/229017"}],"wp:attachment":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media?parent=229012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/categories?post=229012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/tags?post=229012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}