Farfetch<\/a><\/span> and New Guards Group\u2019s (NGG) joint brand, has added kidswear to its offering, a mere week after launching its first activewear collection.<\/strong><\/p>\nThe kidswear collection consists of brightly coloured knitwear, graphic t-shirts, hoodies, and TWO branded raincoats.<\/p>\n
TWO was created with customers' needs in mind, fusing data-driven digital insights with fashion-forward designs. The business introduced the category to its product range in response to a strong growth and interest in kidswear.<\/p>\n
Chiara Gatti, Senior Head of Category Management & NGG Digital Brands at Farfetch, commented: \"Since its launch, There Was One has become the brand of choice for a conscious consumer who values quality and longevity from their favourite wardrobe staples.<\/p>\n
\"At Farfetch, we look to identify the needs of our customers, and translate these into our new collections. This is why we decided to launch There Was One Kids. I am so delighted to be launching the collection with a playful and colourful offering that is perfect as we move into the Spring season. The pieces are all made from long-lasting materials that have been accurately chosen to accompany them in their key childhood moments.\"<\/p>\n\n\t\t