{"id":228905,"date":"2023-03-15T08:30:19","date_gmt":"2023-03-15T08:30:19","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=228905"},"modified":"2023-03-15T17:10:46","modified_gmt":"2023-03-15T17:10:46","slug":"farfetchs-there-was-one-expands-its-categories-again-with-new-kidswear-range","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/farfetchs-there-was-one-expands-its-categories-again-with-new-kidswear-range\/","title":{"rendered":"Farfetch\u2019s There Was One expands its categories again with new kidswear range"},"content":{"rendered":"

There Was One (TWO), Farfetch<\/a><\/span> and New Guards Group\u2019s (NGG) joint brand, has added kidswear to its offering, a mere week after launching its first activewear collection.<\/strong><\/p>\n

The kidswear collection consists of brightly coloured knitwear, graphic t-shirts, hoodies, and TWO branded raincoats.<\/p>\n

TWO was created with customers' needs in mind, fusing data-driven digital insights with fashion-forward designs. The business introduced the category to its product range in response to a strong growth and interest in kidswear.<\/p>\n

Chiara Gatti, Senior Head of Category Management & NGG Digital Brands at Farfetch, commented: \"Since its launch, There Was One has become the brand of choice for a conscious consumer who values quality and longevity from their favourite wardrobe staples.<\/p>\n

\"At Farfetch, we look to identify the needs of our customers, and translate these into our new collections. This is why we decided to launch There Was One Kids. I am so delighted to be launching the collection with a playful and colourful offering that is perfect as we move into the Spring season. The pieces are all made from long-lasting materials that have been accurately chosen to accompany them in their key childhood moments.\"<\/p>\n\n\t\t