{"id":228818,"date":"2023-03-14T10:00:27","date_gmt":"2023-03-14T10:00:27","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=228818"},"modified":"2023-03-14T17:53:19","modified_gmt":"2023-03-14T17:53:19","slug":"bloobloom-eyewear-to-open-five-more-london-stores-following-new-5m-investment","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/bloobloom-eyewear-to-open-five-more-london-stores-following-new-5m-investment\/","title":{"rendered":"Bloobloom eyewear to open five more London stores following new \u00a35m investment"},"content":{"rendered":"

French designer eyewear brand Bloobloom, which was founded in 2018 and has stores on London\u2019s Carnaby Street and Marylebone High Street, is to open five additional London stores in 2023, following a new \u00a35m round of seed funding.<\/strong><\/p>\n

A store at Westfield White City will open by the end of March 2023, followed by stores at 30 James Street, Covent Garden, at the end of April 2023, Canary Wharf at the end of May 2023, Battersea Power Station, also in May, and at 33 King\u2019s Road in June 2023.<\/p>\n

Abbas Manai, Co-Founder of Bloobloom, said: \u201cLondon is the perfect location to launch Bloobloom\u2019s expansion as it\u2019s such an iconic shopping destination. The city is where our target customer is and where we can tap into new customers.<\/p>\n

\u201cThe success of our first two stores on Carnaby Street and Marylebone High Street indicates that there is large offline demand for an independent affordable luxury eyewear brand. Having an offline presence is also important in prescription eyewear as it allows the brand to provide better customer service.<\/p>\n

\u201cThe UK market is one of the largest in Europe (\u00a33bn) and offers excellent growth prospects for Bloobloom. Our strategy is to first focus our efforts on the UK and grow the brand further to have a solid foundation locally before expanding to continental Europe.\u201d<\/p>\n

The 800 sq ft Westfield London store will be located on the first floor, next to Swatch and near Adidas, H&M, L'Occitane en Provence and Sephora. It has been designed to ensure customers have a premium experience and includes two sight test rooms which offer free eye tests in a private space.<\/p>\n

The brand's flagship store will be located at 30 James Street in Covent Garden, situated near Apple, Rituals and Tiffany & Co and boasts 1,413 sq ft over two floors. The 1,444 sq ft store at Battersea Power Station will be located on the ground floor, and the 700 sq ft Canary Wharf store will be located at Canada Place. The final store, at 33 Kings Road, will be the smallest of the new openings at 400 sq ft.<\/p>\n

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