{"id":228630,"date":"2023-03-10T17:11:39","date_gmt":"2023-03-10T17:11:39","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=228630"},"modified":"2023-03-10T18:30:38","modified_gmt":"2023-03-10T18:30:38","slug":"superdry-appoints-interpath-to-advise-on-cost-structure","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/superdry-appoints-interpath-to-advise-on-cost-structure\/","title":{"rendered":"Superdry appoints Interpath to advise on cost structure"},"content":{"rendered":"
Superdry<\/a><\/span> has appointed advisers from Interpath to advice on its \"cost base and structure\" as it works to complete its turnaround programme.<\/strong><\/p>\n <\/p>\n The premium fashion brand confirmed to Sky News that the City advisers had been appointed, stating: \"We have engaged Interpath to advise us as we work to complete the turnaround of Superdry in today's much-changed retail environment, and ensure we have the right cost base and structure in place for future success.\"<\/p>\n The news outlet reports that Interpath is likely to focus on Superdry's wholesale business and would be engaging with Bantry Bay Capital, the investor which injected \u00a380 million into the fashion retailer in December.<\/p>\n At the time it announced the refinancing Superdry said that it had witnessed strong store sales in the previous six months, stating the its core category of jackets had performed particularly well. However in January the business was forced to downgrade its profits forecast after shipping delays hit its wholesale business.<\/p>\n