{"id":228438,"date":"2023-03-09T09:14:35","date_gmt":"2023-03-09T09:14:35","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=228438"},"modified":"2023-03-10T10:41:15","modified_gmt":"2023-03-10T10:41:15","slug":"gap-inc-brings-athleta-to-the-uk-via-jv-with-next-co-uk","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/gap-inc-brings-athleta-to-the-uk-via-jv-with-next-co-uk\/","title":{"rendered":"Gap Inc brings Athleta to the UK via JV with Next.co.uk"},"content":{"rendered":"<p><strong>Gap Inc has made another of its brands \u2013 this time activewear line Athleta \u2013 available to shoppers in the UK and Ireland as part of its joint venture deal with <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/next\/\" target=\"_blank\" rel=\"noopener\">NEXT<\/a><\/span>.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>The premium\u00a0performance and lifestyle brand for women and girls is now available on NEXT's websites in the UK and Ireland. The move follows on from the <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/banana-republic-to-return-to-the-uk-via-next\/\" target=\"_blank\" rel=\"noopener\">recent introduction to the NEXT website of premium fashion brand Banana Republic<\/a><\/span>, which had closed its own dedicated UK website last year and exited the UK retail market in 2016.<\/p>\n<p>NEXT signed a joint venture deal with Gap Inc\u00a0to operate the online operations of its flagship Gap brand in the UK and Ireland and the US fashion giant subsequently migrated gap.co.uk to the NEXT Total Retail platform. NEXT also\u00a0returned the Gap brand to the high street last year opening dedicated shop-in-shops in<span class=\"Apple-converted-space\">\u00a0locations such as\u00a0<\/span>London, Birmingham, Glasgow and Thurrock.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-228450\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/03\/ATHLETA___1.jpg\" alt=\"Athleta Next\" width=\"800\" height=\"1114\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/03\/ATHLETA___1.jpg 800w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/03\/ATHLETA___1-215x300.jpg 215w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/03\/ATHLETA___1-735x1024.jpg 735w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/03\/ATHLETA___1-768x1069.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Athleta is a B Corp business and was founded in 1998. The brand\u00a0integrates performance and technical features\u00a0across its collection to \"support women across their entire lifestyle \u2013 from yoga and training to travel\u00a0and sleep\". In 2016 it introduced Athleta Girl to mirror the offer for the next generation.<\/p>\n<p>Earlier this year it signed a 'holistic partnership' with music icon Alicia Keys to\u00a0drive awareness of and access to women\u2019s well-being through co-created product offerings, impact grants and unique community content. Keys and Athleta had previously collaborated on joint collections.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-228451\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/03\/ATHLETA___2.jpg\" alt=\"Athleta Next\" width=\"800\" height=\"1075\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/03\/ATHLETA___2.jpg 800w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/03\/ATHLETA___2-223x300.jpg 223w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/03\/ATHLETA___2-762x1024.jpg 762w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/03\/ATHLETA___2-768x1032.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>More than 100 Athleta styles are currently shoppable via NEXT, including\u00a0quick-drying, breathable sweat tops, joggers, and shorts to all-way stretch leggings, sports bras,\u00a0tank tops and waterproof outerwear.<\/p>\n<p>\u201cI am delighted to bring Athleta back to the UK market through the Next.co.uk platform,\u201d commented\u00a0Jon Jeffery, Managing Director of the Gap Inc\/NEXT JV. \u201cAthleta is a truly aspirational brand with inclusivity at its core\u00a0and a strong design aesthetic, with proven performance and lifestyle products, which will allow us\u00a0to engage with new audiences and build strong brand community within the UK &amp; Ireland.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":228449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,10494],"tags":[16780,11118,9430,14447,24463,3683],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gap Inc brings Athleta to the UK via JV with Next.co.uk - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Gap Inc has made another of its brands \u2013 Athleta \u2013 available shoppers in the UK and Ireland as part of its joint venture deal with NEXT.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/gap-inc-brings-athleta-to-the-uk-via-jv-with-next-co-uk\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gap Inc brings Athleta to the UK via JV with Next.co.uk - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Gap Inc has made another of its brands \u2013 Athleta \u2013 available shoppers in the UK and Ireland as part of its joint venture deal with NEXT.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/gap-inc-brings-athleta-to-the-uk-via-jv-with-next-co-uk\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-09T09:14:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-10T10:41:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/03\/ATHLETA___5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/gap-inc-brings-athleta-to-the-uk-via-jv-with-next-co-uk\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/gap-inc-brings-athleta-to-the-uk-via-jv-with-next-co-uk\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Gap Inc brings Athleta to the UK via JV with Next.co.uk\",\"datePublished\":\"2023-03-09T09:14:35+00:00\",\"dateModified\":\"2023-03-10T10:41:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/gap-inc-brings-athleta-to-the-uk-via-jv-with-next-co-uk\/\"},\"wordCount\":350,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Athleta\",\"Banana Republic\",\"Gap\",\"Gap Inc.\",\"Jon Jeffery\",\"Next\"],\"articleSection\":{\"0\":\"Brands &amp; 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