{"id":227888,"date":"2023-03-03T09:00:32","date_gmt":"2023-03-03T09:00:32","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=227888"},"modified":"2023-03-03T17:50:54","modified_gmt":"2023-03-03T17:50:54","slug":"in-pictures-freemans-launches-new-40-piece-freestyle-range","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/in-pictures-freemans-launches-new-40-piece-freestyle-range\/","title":{"rendered":"In Pictures: Freemans launches new 40-piece Freestyle range"},"content":{"rendered":"

\u201cDigital department store\u201d Freemans<\/a> today announced the introduction of a new range womenswear called Freestyle.<\/strong><\/p>\n

Designed in-house and exclusive to the retailer, Freestyle will fill a casual daywear market opportunity that the retailer has identified, borne \"from a shift in how we dress\" due to changing work patterns.<\/p>\n

Linda Quinn, Chief Merchandising Officer, Freemans, said: \u201cFreestyle fills a casual daywear opportunity within our product offering. The team has more than met the brief of both comfort and style and overlayed with amazing attention to detail and finishing touches that will bring a smile to whoever wears Freestyle.<\/p>\n

\u201cIt further strengthens the range of our exclusive product offering that now includes STAR by Julien Macdonald, Love Mark Heyes, Lascana and Kaleidoscope all underpinned by amazing value from Bon Prix.\u201d<\/p>\n

The Freestyle collection spans 40 pieces and is priced from \u00a319 to \u00a359 in sizes from 10 to 24. The range will see an initial drop this week followed by a second in May.<\/p>\n\n\t\t