{"id":227581,"date":"2023-02-28T10:18:17","date_gmt":"2023-02-28T10:18:17","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=227581"},"modified":"2023-02-28T18:17:36","modified_gmt":"2023-02-28T18:17:36","slug":"british-fashion-brands-embark-on-first-uk-sales-mission-to-india","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/british-fashion-brands-embark-on-first-uk-sales-mission-to-india\/","title":{"rendered":"British fashion brands embark on first UK sales mission to India"},"content":{"rendered":"<p><strong>British beauty and fashion brands, including <a href=\"https:\/\/www.lush.com\/uk\/en\" target=\"_blank\" rel=\"noopener\">Lush<\/a> and <a href=\"https:\/\/www.johnsmedley.com\/uk\/\" target=\"_blank\" rel=\"noopener\">John Smedley<\/a>, have embarked on a first-of-its-kind fashion and beauty trade mission to India to attend this year's Fashion Forum.<\/strong><!--more--><\/p>\n<p>The Department for International Trade has announced UK brands are travelling to India this week on a mission to capitalise on its rapidly growing demand for high-end fashion and beauty products overseas.<\/p>\n<p>A delegation will travel to India Fashion Forum 2023, the nation\u2019s leading international trade fair, in Bengaluru. The trade mission, which is the first of its kind, aims to help British brands showcase to potential buyers and distributers.<\/p>\n<p><strong>The brands heading to Bengaluru include:<\/strong><\/p>\n<ul>\n<li>Lush<\/li>\n<li>John Smedley<\/li>\n<li>Wormser<\/li>\n<li>Raishma Ready to Wear<\/li>\n<li>Organic Apoteke<\/li>\n<li>Lilly and Sid<\/li>\n<li>Legology<\/li>\n<li>Benny Hancock<\/li>\n<li>VENIA Cosmetic<\/li>\n<li>Jennifer Young<\/li>\n<li>ByErim Ltd<\/li>\n<\/ul>\n<p>Kemi Badenoch, Business and Trade Secretary, commented: \"India\u2019s growing economy and middle class represents an enormous opportunity for enterprising UK companies looking for new markets.<\/p>\n<p>\"Removing barriers to business and boosting exports are two of my top trade priorities and I\u2019m eager to make it easier and faster to do business with India through the free trade deal we\u2019re currently negotiating.\"<\/p>\n<p>India is set to become the third-largest economy by 2050, by which time it will have a middle class of 250 million consumers. According to the Robb Report, the Indian luxury goods market was valued at over \u00a34.13 billion ($5 billion) in 2021, and is expected to grow by another 10% over the next five years.<\/p>\n<p>The two nations already enjoy a current trade relationship worth \u00a334 billion in 2022. However, the UK is working towards an agreement that slashes tariffs on exports for British businesses trading with India\u2019s \u00a32 trillion economy and 1.4 billion consumers.<\/p>\n<p>Britain\u2019s investment relationship supports over half a million jobs across both countries. In 2022, India accounted for 1.7% of total UK exports, however, the delegation hopes to increase this number.<\/p>\n<p>Bill Leach, Global Sales Director of John Smedley Ltd, said: \"As India is one of the fastest growing luxury markets in the world, we are very excited to be attending the Fashion Forum as part of the trade mission.\"<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":114,"featured_media":227598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,10494],"tags":[11056,9614],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>British fashion brands embark on first UK sales mission to India - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"British beauty and fashion brands, including Lush and John Smedley, have embarked on a first-of-its-kind...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/british-fashion-brands-embark-on-first-uk-sales-mission-to-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"British fashion brands embark on first UK sales mission to India - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"British beauty and fashion brands, including Lush and John Smedley, have embarked on a first-of-its-kind...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/british-fashion-brands-embark-on-first-uk-sales-mission-to-india\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-28T10:18:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-28T18:17:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/02\/sales-forum.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chloe Burney\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chloe Burney\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/british-fashion-brands-embark-on-first-uk-sales-mission-to-india\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/british-fashion-brands-embark-on-first-uk-sales-mission-to-india\/\"},\"author\":{\"name\":\"Chloe Burney\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/04c8820fce3db93175092637b1978f3b\"},\"headline\":\"British fashion brands embark on first UK sales mission to India\",\"datePublished\":\"2023-02-28T10:18:17+00:00\",\"dateModified\":\"2023-02-28T18:17:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/british-fashion-brands-embark-on-first-uk-sales-mission-to-india\/\"},\"wordCount\":356,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"John Smedley\",\"Lush\"],\"articleSection\":{\"0\":\"Brands &amp; 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