{"id":226616,"date":"2023-02-16T11:33:21","date_gmt":"2023-02-16T11:33:21","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=226616"},"modified":"2023-02-16T17:35:33","modified_gmt":"2023-02-16T17:35:33","slug":"lvmh-champions-sustainability-with-nona-sources-new-ambassador-programme","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/lvmh-champions-sustainability-with-nona-sources-new-ambassador-programme\/","title":{"rendered":"LVMH champions sustainability with Nona Source's new ambassador programme"},"content":{"rendered":"

Nona Source,<\/a> an online platform providing fashion professionals access to deadstock fabrics from luxury brands, has announced 'The Mindful Creatives Collective' ambassador programme.<\/strong><\/p>\n

The Nona Source platform grew out of LVMH<\/a><\/span>\u2019s DARE 'intrapreneurship' programme. It came to life when Romain Brabo, an expert in material purchasing and manufacturing at Givenchy and Kenzo, discovered \"sleeping beauties\" (high-quality fabrics) stored in various couture houses' warehouses.<\/p>\n

It pioneers circular fashion, ensuring these deadstock textiles are being put to use instead of manufacturing on-demand fabrics.<\/p>\n

The company has named four ambassadors for this programme, including Cecilie Bahnsen, Karoline Vitto, Nensi Dojaka, and Victor Weinsanto.<\/p>\n

Cecilie Bahnsen, a finalist for the 2017 LVMH<\/a> Prize, continues to breathe new life into otherwise discarded materials through Nona Source.<\/p>\n

Karoline Vitto is passionate about inclusivity and responsible use of resources for her eponymous brand. She utilises Nona Source\u2019s deadstock materials to bring together sustainability and inclusivity.<\/p>\n

Nensi Dojaka, the winner of the 2021 LVMH Prize, considers Nona Source to be a vast wellspring of creativity.<\/p>\n

Victor Weinsanto is an emerging designer known for his Queer style. He opts for deadstock fabrics to give his collections a contemporary and environmentally conscious edge.<\/p>\n

Romain Brabo, Nona Source Co-Founder, commented: \"I\u2019m convinced that their innovation and commitment to a more sustainable fashion will help guide a new generation of designers, the \u2018Mindful Creatives\u2019.\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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