{"id":224631,"date":"2023-01-24T10:01:21","date_gmt":"2023-01-24T10:01:21","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=224631"},"modified":"2023-01-24T10:16:01","modified_gmt":"2023-01-24T10:16:01","slug":"primarks-new-e-commerce-platform-helps-boost-bumper-christmas-sales","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/primarks-new-e-commerce-platform-helps-boost-bumper-christmas-sales\/","title":{"rendered":"Primark\u2019s revamped web platform helps boost Christmas sales"},"content":{"rendered":"<p><strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/primark\/\" target=\"_blank\" rel=\"noopener\">Primark<\/a><\/span>'s revamped web platform, which now offers Click &amp; Collect in select stores, helped the value fashion giant achieve bumper Christmas sales, its parent Associated British Foods has said.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>The new UK website and the 25 Click &amp; Collect locations were <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/primark-reveals-click-and-collect-trial-store-locations\/\" target=\"_blank\" rel=\"noopener\">revealed in October<\/a><\/span> ahead of peak trading and had helped boost web traffic by by 85% since last year. The new site will soon launch in Germany, Spain and the US in the coming months with all remaining markets expected by Summer 2023.<\/p>\n<p>Primark boasted record sales in the week leading up to Christmas Day, marking a much stronger festive period than the retailer was anticipating. Sales in the UK were up by 15% over the four-month period to 7 January and the chain\u2019s share of the clothing, footwear and accessories market jumped to 7% from 6.5% last year.<\/p>\n<p>As well as growing online traffic, Primark had witnessed strong visitor numbers to stores in major cities, as well as on high streets and retail parks, ABF said.<\/p>\n<p>The trading update stated that despite the cost-of-living crisis, \u201cconsumer spending has proven to be more resilient in this trading period.\u201d\u00a0The group noted that Primark\u2019s low prices were appealing to existing and new customers but that economic conditions could weigh on consumer spending in the months ahead.<\/p>\n<p>Retail selling space also increased from 17 million sq ft to 17.7 million sq ft year-on-year with new stores \"performing well\".<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":114,"featured_media":224642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10585,20825,20827,10494,20826],"tags":[15204,10411,20375],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Primark\u2019s revamped web platform helps boost Christmas sales - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Primark\u2019s parent company, Associated British Foods, has issued a trading update revealing that the new UK website\u2019s traffic has increased...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/primarks-new-e-commerce-platform-helps-boost-bumper-christmas-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Primark\u2019s revamped web platform helps boost Christmas sales - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Primark\u2019s parent company, Associated British Foods, has issued a trading update revealing that the new UK website\u2019s traffic has increased...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/primarks-new-e-commerce-platform-helps-boost-bumper-christmas-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-24T10:01:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-24T10:16:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/primarkchristmas22.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chloe Burney\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chloe Burney\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/primarks-new-e-commerce-platform-helps-boost-bumper-christmas-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/primarks-new-e-commerce-platform-helps-boost-bumper-christmas-sales\/\"},\"author\":{\"name\":\"Chloe Burney\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/04c8820fce3db93175092637b1978f3b\"},\"headline\":\"Primark\u2019s revamped web platform helps boost Christmas sales\",\"datePublished\":\"2023-01-24T10:01:21+00:00\",\"dateModified\":\"2023-01-24T10:16:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/primarks-new-e-commerce-platform-helps-boost-bumper-christmas-sales\/\"},\"wordCount\":240,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Associated British Foods\",\"Primark\",\"Trading report\"],\"articleSection\":[\"Finance\",\"Footfall Data\",\"Online Sales\",\"Retail &amp; 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