{"id":224013,"date":"2023-01-16T18:00:18","date_gmt":"2023-01-16T18:00:18","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=224013"},"modified":"2023-01-16T19:43:30","modified_gmt":"2023-01-16T19:43:30","slug":"woolmark-and-prada-launch-new-kit-for-luna-rossa-prada-pirelli-teams-americas-cup-pursuit","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/woolmark-and-prada-launch-new-kit-for-luna-rossa-prada-pirelli-teams-americas-cup-pursuit\/","title":{"rendered":"Woolmark and Prada launch new kit for Luna Rossa Prada Pirelli team\u2019s America\u2019s Cup pursuit"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.woolmark.com\/\">The Woolmark Company<\/a> and <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/prada\/\">Prada<\/a><\/span> are in Milan this evening to unveil the ground-breaking new technical Merino wool kit to be worn by the Luna Rossa Prada Pirelli team, as they set sail for the 37<sup>th<\/sup> America\u2019s Cup.<\/strong><!--more--><\/p>\n<p>Additionally, the extended Woolmark and Prada partnership has seen them work together on expanding the kit to include performance apparel for cycling, running and gym-based training activities, as they are the three main forms of exercise that the team undertake during the season. That product will also be made commercially available later this year.<\/p>\n<p>The new custom-made kit includes Merino wool-rich T-shirts, hoodies, shorts, leggings, a cycling suit, a waterproof jacket and a revolutionary ultralight windbreaker. At just 60gsm, the 55% Merino wool windbreaker is windproof thanks to the density of the weave, and the presence of Merino wool \u201censures superior breathability\u201d.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 25%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-224013 gallery-columns-4 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/woolmark-and-prada-launch-new-kit-for-luna-rossa-prada-pirelli-teams-americas-cup-pursuit\/panerai\/'><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"2560\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/PANERAI-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/PANERAI-scaled.jpg 1440w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/PANERAI-169x300.jpg 169w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/PANERAI-576x1024.jpg 576w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/PANERAI-768x1366.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/PANERAI-864x1536.jpg 864w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/PANERAI-1152x2048.jpg 1152w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/woolmark-and-prada-launch-new-kit-for-luna-rossa-prada-pirelli-teams-americas-cup-pursuit\/training_hero\/'><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"2560\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/TRAINING_HERO-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/TRAINING_HERO-scaled.jpg 1440w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/TRAINING_HERO-169x300.jpg 169w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/TRAINING_HERO-576x1024.jpg 576w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/TRAINING_HERO-768x1365.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/TRAINING_HERO-864x1536.jpg 864w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/TRAINING_HERO-1152x2048.jpg 1152w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/woolmark-and-prada-launch-new-kit-for-luna-rossa-prada-pirelli-teams-americas-cup-pursuit\/pirelli\/'><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"2560\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/PIRELLI-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/PIRELLI-scaled.jpg 1440w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/PIRELLI-169x300.jpg 169w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/PIRELLI-576x1024.jpg 576w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/PIRELLI-768x1366.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/PIRELLI-864x1536.jpg 864w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/PIRELLI-1152x2048.jpg 1152w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/woolmark-and-prada-launch-new-kit-for-luna-rossa-prada-pirelli-teams-americas-cup-pursuit\/cycling_detail\/'><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"2560\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/CYCLING_DETAIL-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/CYCLING_DETAIL-scaled.jpg 1440w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/CYCLING_DETAIL-169x300.jpg 169w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/CYCLING_DETAIL-576x1024.jpg 576w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/CYCLING_DETAIL-768x1365.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/CYCLING_DETAIL-864x1536.jpg 864w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2023\/01\/CYCLING_DETAIL-1152x2048.jpg 1152w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>The Woolmark Company Managing Director, John Roberts, said: \u201cProduct innovation has once again been a crucial factor when designing the technical kit for the Luna Rossa Prada Pirelli team.<\/p>\n<p>\u201cWith a focus on lightness, elasticity, strength and moisture wicking properties, our internal experts met with the Luna Rossa Prada Pirelli product development team armed with a selection of the best commercially available Merino wool fabrics. Where further development was needed, the teams worked together to create unique fabrics destined to deliver the added element.\u201d<\/p>\n<p>Passionate about improving ocean health and reducing its impact, the Luna Rossa Prada Pirelli team has once again turned to wool \u2013 a fibre praised for its biodegradable nature.<\/p>\n<p><iframe loading=\"lazy\" title=\"Luna Rossa Prada Pirelli chooses Merino wool for 37th America's Cup\" src=\"https:\/\/www.youtube.com\/embed\/VRMs0W84mg0\" width=\"100%\" height=\"560\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>Prada Group Marketing Director &amp; Head of Corporate Social Responsibility, Lorenzo Bertelli, commented: \u201cLuna Rossa Prada Pirelli and The Woolmark Company consolidate their joined commitment in terms of innovation, technology and social responsibility by renewing their technical partnership.<\/p>\n<p>\u201cThe last edition proved how Merino wool is the perfect partner to ensure high-quality performances thanks to its natural qualities. We are pleased to extend the presence of this 100% natural fibre also in the training uniforms, underlining once again the team's commitment to safeguarding the oceans.\u201d<\/p>\n<p>Max Sirena, Team Director and Skipper of the Luna Rossa Prada Pirelli team, added: \u201cI am pleased about the renewal of the technical partnership with The Woolmark Company, on the road to the 37th America\u2019s Cup.<\/p>\n<p>\u201cWearing good quality sportswear for a team like Luna Rossa Prada Pirelli means enhancing our performance. After testing the garments in a wide range of conditions during the previous America's Cup, we discovered the unique properties of Merino wool in terms of elasticity, breathability, comfort, insulation, and water resistance.<\/p>\n<p>\u201cHaving had an excellent experience with these uniforms, we took the opportunity to develop a training kit together, exploiting the features of this natural fibre that, moreover, is perfectly in line with our lifestyle and the sustainability policy pursued by Luna Rossa Prada Pirelli.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":224015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,20822],"tags":[16198,15935,9726,9759],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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