{"id":223642,"date":"2023-01-11T08:00:57","date_gmt":"2023-01-11T08:00:57","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=223642"},"modified":"2023-01-11T17:52:15","modified_gmt":"2023-01-11T17:52:15","slug":"clothing-sales-rise-1-3-at-sainsburys-tu","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/clothing-sales-rise-1-3-at-sainsburys-tu\/","title":{"rendered":"Clothing sales rise 1.3% at Sainsbury\u2019s Tu"},"content":{"rendered":"

Sainsbury\u2019s<\/a><\/span> has said early Christmas shopping and customers watching the World Cup at home helped increase sales over the key festive quarter despite pressure on shoppers from the rising cost of living.<\/strong><\/p>\n

The UK\u2019s second largest supermarket chain said profits are on track to hit the top end of previous guidance following a \"record\" Christmas performance.<\/p>\n

The retailer revealed that total sales, excluding fuel, grew by 5.2% over the 16 weeks to 7 January, compared with the same period last year. It said growth was buoyed by \"inflation and relatively resilient volume trends\".<\/p>\n

Overall Like-for-like sales rose 5.9% over the quarter, with a 1.3% increase reported in sales of Sainsbury's Tu clothing. Clothing sales were up 0.4% compared to the same period in pre-pandemic 2019\/20.<\/p>\n

Sales of Sainsbury's Tu clothing rose by 5.1% year-on-year in the 6 weeks to 7 January, driven by an uplift in sales across knitwear and Christmas pyjamas.<\/p>\n

It highlighted that profits will be boosted by the firm\u2019s finance costs, which are set to be \u00a315 million lower than previously expected.<\/p>\n

In November, Sainsbury\u2019s confirmed it will invest a further \u00a350 million into pricing by March, taking overall investment to improving prices to \u00a3550 million.<\/p>\n

Simon Roberts, CEO of Sainsbury's, said: \"We delivered the best possible Christmas for customers, as millions of households managed their budgets differently, hosting larger gatherings again and treating themselves at home. Customers shopped early, buying Christmas treats and fizz more than once and looked for deals, taking advantage of Black Friday and other seasonal offers. Argos offered great value and quality and, as train and postal strikes disrupted the country, customers appreciated its reliability and convenience.<\/p>\n

\"We understand money will be exceptionally tight this year particularly as many people wait for Christmas bills to land. We are working together with our suppliers to battle cost inflation and we\u2019re keeping prices low again this year with our biggest value campaign yet in January, price matching Aldi on around 300 of our most popular products.<\/p>\n

\"Finally, a huge thank you to all my colleagues who really do make the difference for our customers. We announced a market leading pay rise for our front line colleagues last week to \u00a311 per hour (\u00a311.95 in London) and an additional six months of free food in stores and depots. I am hugely grateful to all our team and suppliers for their hard work and support in delivering these results.\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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