{"id":223217,"date":"2023-01-05T10:20:45","date_gmt":"2023-01-05T10:20:45","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=223217"},"modified":"2023-01-05T20:02:13","modified_gmt":"2023-01-05T20:02:13","slug":"my-wardrobe-hq-launches-its-first-rental-subscription-model-for-59","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/my-wardrobe-hq-launches-its-first-rental-subscription-model-for-59\/","title":{"rendered":"My Wardrobe HQ launches its first rental subscription model for \u00a359"},"content":{"rendered":"

My Wardrobe HQ<\/a><\/span>, the luxury rental and re-sale platform, has launched a luxury monthly multi-label subscription. The subscription model will allow customers to rent seasonless luxury items while enjoying a \u2018new\u2019, refreshed sustainable wardrobe on regular rotation.<\/strong><\/p>\n

The subscription allows customers to choose either two or four items and changing them as regularly as they wish.<\/p>\n

Launched with the aim of encouraging customers to support the fashion industry by looking at new ways to shop,\u00a0consumers can access a wardrobe of luxury pieces such as dresses, denim, cashmere knits and outerwear, focused on everyday wear for work and daily living.<\/p>\n

The monthly subscription offers both ready-to-wear and accessories, priced at \u00a359 per month for 2 items and \u00a379 per month for 4 items, with pieces including jeans from Ports 1961, cashmere coats from Amanda Wakely, day dresses from Tommy Hilfiger, and shoes and accessories from Jimmy Choo, Manolo Blahnik and Chanel.<\/p>\n

Sacha Newall, My Wardrobe HQ\u00a0CEO and Co-founder, commented: \u201cWe are so thrilled at the speed at which the UK market has adopted rental for event wear. The company was born with a sense of purpose, almost 3 years ago to the day, when we wondered if people that love fashion were ready to do things differently. We didn\u2019t want to be boring and preachy.<\/p>\n

\u201cIt feels that the moment is now for a complete rethink in the way that we approach our wardrobes. We listened to feedback from our customers, with comments like \u2018Sometimes I feel like I might drown when I open my wardrobe door, but I still have nothing I want to wear.\u2019 The UK is at \u2018peak stuff syndrome\u2019 we have more than we need, but we rarely have what we want. It\u2019s only when something is \u2018new\u2019 that it feels special.\u201d<\/p>\n

Jane Shepherdson, Chair of My Wardrobe HQ, added: \u201cThis subscription offer is the fullest incarnation of the potential of rental. Whilst MWHQ are trying to find more brands to get involved so that it can be broader and offer more choice. This is a great starting point to make all customers reconsider how they shop. Whether you might want to borrow a wedding dress for a month, or try those \u00a3600 heels that may not be comfortable enough to belong in your wardrobe, or choose a cashmere coat and keep it for the Winter.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

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