{"id":223150,"date":"2023-01-05T09:00:17","date_gmt":"2023-01-05T09:00:17","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=223150"},"modified":"2023-01-05T20:02:46","modified_gmt":"2023-01-05T20:02:46","slug":"christmas-shoppers-provide-boost-despite-rail-strikes-and-cost-of-living-crisis","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/christmas-shoppers-provide-boost-despite-rail-strikes-and-cost-of-living-crisis\/","title":{"rendered":"Christmas shoppers provide boost despite rail strikes and cost-of-living crisis"},"content":{"rendered":"<p><strong>Christmas shoppers provided retail and hospitality with a crucial boost despite the cost-of-living crisis and rail strikes, figures show.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Shopper footfall in December was up 5.8% on the month before and 9.9% higher than a year before, while the all-important gap between pre-pandemic 2019 also narrowed to 10.9% from 11.4% in November, according to retail consultants Springboard.<\/p>\n<p>December footfall on high streets was 12.7% higher than in 2021, while shopping centres saw a 10.3% uplift and retail parks also enjoyed 3.6% more visitors.<\/p>\n<p>However, in the penultimate week before Christmas, marred by four days of rail strikes, footfall was 20.1% lower than 2019, more than doubling from 9.6% the week before.<\/p>\n<p>Diane Wehrle, marketing and insights director at Springboard, said: \u201cThere is no doubt that rail strikes impact retail and hospitality at the time they occur.<\/p>\n<p>\u201cHowever, the longer-term impact of the strikes on December\u2019s footfall appeared to be negligible, with the 5.8% increase from November in line with Springboard\u2019s forecast of 6% published at the beginning of Q4 prior to the rail strikes being announced.<\/p>\n<p>\u201cWhat is also evident, is that while many employees worked from home in December due to the strikes, consumers were not deterred from visiting bricks-and-mortar stores and shifted some of their trips away from high streets to shopping centres and retail parks which can be more easily reached by car.\u201d<\/p>\n<p>Ms Wehrle added: \u201cDespite the positive outcome for retail destinations in December, it is indisputable that the strain on household budgets due to the cost-of-living crisis is likely to begin to tell in January, and that the first quarter of 2023 will be challenging for retail.<\/p>\n<p>\u201cIn any event, we should expect footfall in January to be circa 20% lower than in December, which is the magnitude of decline that has occurred in January in every year since Springboard started publishing its footfall data in 2009.\u201d<\/p>\n<p>Te catch up on all the latest footfall data from the festive period, <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/category\/market-data\/footfall-data\/\" target=\"_blank\" rel=\"noopener\">click here.<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":223154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10585,20825,20824,6,10494],"tags":[12159,9982,9981],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Christmas shoppers provide boost despite rail strikes and cost-of-living crisis - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Christmas shoppers provided retail and hospitality with a crucial boost despite the cost-of-living crisis and rail strikes, figures show. 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