{"id":223095,"date":"2023-01-04T09:30:29","date_gmt":"2023-01-04T09:30:29","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=223095"},"modified":"2023-01-04T18:16:41","modified_gmt":"2023-01-04T18:16:41","slug":"mamas-papas-expecting-best-financial-year-to-date","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/mamas-papas-expecting-best-financial-year-to-date\/","title":{"rendered":"Mamas & Papas on course for record-breaking financial year"},"content":{"rendered":"

British nursery and childrenswear brand Mamas & Papas<\/a> <\/span>is on course for a record-breaking financial year after impressive trading during the holiday season.<\/strong><\/p>\n

Mamas & Papas<\/a>, which was founded over 40 years ago,\u00a0sells a range of British-designed products including nursery furniture and interiors, pushchairs, clothing, equipment, and toys.<\/p>\n

The Huddersfield-based company reported year-on-year sales grew 16% in the two months leading up to Christmas day. The business also registered a record-breaking Black Friday with 30 of its 52 stores hitting best-ever sales.<\/p>\n

Its best-performing category over the period was children\u2019s clothing, which was up 43% on the prior year, followed by toys and gifts, which increased 27%.<\/p>\n

Mamas & Papas commented: \u201cIn a sign of a rebounding high street, store-based sales grew 27% driven by double-digit like-for-like sales and new store openings.\u201d<\/p>\n

During 2022, the British retailer also opened 15 concessions with NEXT<\/a><\/span>, as well as two concessions with Marks & Spencer<\/a><\/span>.<\/p>\n

Mark Saunders, CEO of Mamas & Papas, said: \u201cWe\u2019re delighted to be reporting such a strong performance as we head for a record-breaking financial year.\u00a0Our digital business made a positive contribution, but footfall and store-based sales significantly surpassed pre-pandemic levels over the Black Friday and Christmas trading period, which is a clear sign of Britain\u2019s love of the high street.<\/p>\n

\u201cDespite the ongoing cost of living challenges for many customers, we\u2019re continuing to see the resilience across all product categories in the nursery market, where we\u2019re now achieving a 17% share.\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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