{"id":221247,"date":"2022-12-02T08:00:29","date_gmt":"2022-12-02T08:00:29","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=221247"},"modified":"2022-12-02T19:37:03","modified_gmt":"2022-12-02T19:37:03","slug":"the-yards-in-covent-garden-launches-interactive-christmas-campaign","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/the-yards-in-covent-garden-launches-interactive-christmas-campaign\/","title":{"rendered":"The Yards in Covent Garden launches interactive Christmas campaign"},"content":{"rendered":"
The Yards in Covent Garden has launched a new festive activation using geo-located technology, the first of its kind \"in a UK retail setting\".<\/strong><\/p>\n <\/p>\n The '12 Drops of Christmas at The Yards' allows visitors to unlock exclusive destination offers by scanning a QR code found within the area. Once accessed, shoppers will be directed to a map of the destination, offering them the opportunity to redeem exclusive offers.<\/p>\n The Yards has also worked with its occupiers to create a \"unique offering\", with exclusive prizes that can only be found at the destination. This includes \u00a3500 off at Clarendon Fine Art, a \u00a3150 Hawksmoor Gift Card and a complementary Christmas Party at The Conduit.<\/p>\n Running from the 1-12 December 2022, one winner will receive the headline prize of the day, with smaller rewards available for all throughout the campaign.<\/p>\n