{"id":220844,"date":"2022-11-29T10:18:22","date_gmt":"2022-11-29T10:18:22","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=220844"},"modified":"2022-11-29T20:12:36","modified_gmt":"2022-11-29T20:12:36","slug":"fatface-launches-new-product-personalisation-service","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/fatface-launches-new-product-personalisation-service\/","title":{"rendered":"FatFace launches new product personalisation service"},"content":{"rendered":"<p><strong><span style=\"color: #ff0000;\">FatFace<\/span> has launched a new product personalisation service, offering embossed personalisation on select leather bags and wallets.\u00a0<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Forming part of its strategy to expand the brand's product range and capitalise on its growing customer base, the personalisation will be available to customers through the FatFace website from this week, with additional styles added in the run up to Christmas.<\/p>\n<p>Customers will also have the chance to customise purchases with embroidered personalisation, including pyjamas, graphic tees, polo shirts, Breton tees and Airlie sweatshirts. The technology behind the initiative is powered by <a href=\"https:\/\/www.my1styears.com\/\" target=\"_blank\" rel=\"noopener\">My First Years<\/a>.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-220844 gallery-columns-3 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/fatface-launches-new-product-personalisation-service\/fatface-bag\/'><img loading=\"lazy\" decoding=\"async\" width=\"742\" height=\"654\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/Fatface-bag-e1669715620349.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/Fatface-bag-e1669715620349.jpg 742w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/Fatface-bag-e1669715620349-300x264.jpg 300w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/fatface-launches-new-product-personalisation-service\/mfy_kids_3970\/'><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2253\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Kids_3970-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Fatface\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Kids_3970-scaled.jpg 2560w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Kids_3970-300x264.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Kids_3970-1024x901.jpg 1024w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Kids_3970-768x676.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Kids_3970-1536x1352.jpg 1536w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Kids_3970-2048x1802.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/fatface-launches-new-product-personalisation-service\/mfy_kids_4004\/'><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2253\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Kids_4004-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Fatface\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Kids_4004-scaled.jpg 2560w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Kids_4004-300x264.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Kids_4004-1024x901.jpg 1024w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Kids_4004-768x676.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Kids_4004-1536x1352.jpg 1536w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Kids_4004-2048x1802.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/fatface-launches-new-product-personalisation-service\/mfy_womens_4010\/'><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2253\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Womens_4010-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Fatface\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Womens_4010-scaled.jpg 2560w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Womens_4010-300x264.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Womens_4010-1024x901.jpg 1024w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Womens_4010-768x676.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Womens_4010-1536x1352.jpg 1536w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Womens_4010-2048x1803.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/fatface-launches-new-product-personalisation-service\/mfy_baby_4005\/'><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2253\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Baby_4005-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Fatface\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Baby_4005-scaled.jpg 2560w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Baby_4005-300x264.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Baby_4005-1024x901.jpg 1024w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Baby_4005-768x676.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Baby_4005-1536x1352.jpg 1536w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Baby_4005-2048x1802.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/fatface-launches-new-product-personalisation-service\/mfy_kids_4029\/'><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2252\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Kids_4029-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Fatface\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Kids_4029-scaled.jpg 2560w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Kids_4029-300x264.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Kids_4029-1024x901.jpg 1024w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Kids_4029-768x676.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Kids_4029-1536x1351.jpg 1536w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/11\/MFY_Kids_4029-2048x1802.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Kate Brown, Product Director of FatFace, said: \u201cOffering unparalleled premium quality sourced clothing across a wide range of products and sizes is a really important part of our commitment to expand our product offer.<\/p>\n<p>\u201cWe are really excited to able to launch our product personalisation service; it is something that our customers are increasingly asking for. We're proud to be able to deliver the best quality designs that will allow our customers to add that personal touch to the FatFace products they know and love and will cherish forever.\"<\/p>\n<p>The launch follows the <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/fatface-partners-true-fit\/\" target=\"_blank\" rel=\"noopener\">Fatface's recent partnership with True Fit<\/a><\/span> to deliver size and fit guidance to shoppers, improve customer satisfaction and help reduce fit-related returns.<\/p>\n<p>Earlier this month, the brand launched a <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/fatface-to-launch-live-shopping-ahead-of-christmas-period\/\" target=\"_blank\" rel=\"noopener\">new live shopping channel on its website<\/a><\/span> as part of its digital-first focus. The live shopping channel is part of a series of initiatives to help inspire customers and encourage conversion in the run up to Christmas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":100,"featured_media":220858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[9763,6,10494],"tags":[9816,9866,14207,11235,35],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FatFace launches new product personalisation service - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Fatface has launched a new product personalisation service, as part of its strategy to expand the brand&#039;s product range.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/fatface-launches-new-product-personalisation-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FatFace launches new product personalisation service - 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