{"id":218780,"date":"2022-10-31T16:03:50","date_gmt":"2022-10-31T16:03:50","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=218780"},"modified":"2022-10-31T16:26:50","modified_gmt":"2022-10-31T16:26:50","slug":"flannel-hails-dynamic-shift-in-rental-with-new-service","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/flannel-hails-dynamic-shift-in-rental-with-new-service\/","title":{"rendered":"Flannels hails \"dynamic shift\" in rental with new service"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.theindustry.fashion\/the_directory\/flannels\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000;\">Flannels<\/span><\/a> has hailed a \"dynamic shift\" in the fashion rental market with its new service, launched in partnership with HURR, featuring an edit of \"disruptive\" brands.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Unveiled today at <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"http:\/\/www.flannelsrental.com\" target=\"_blank\" rel=\"noopener\">www.flannelsrental.com<\/a><\/span>, the service offers brands such as\u00a0<strong>Area, Coperni,\u00a0Mugler, Maisie Wilen, Dion Lee, 16Arlington<\/strong> for rental for periods of\u00a04, 8, 10 and 20 days.<\/p>\n<p>The Frasers Group-owned luxury retailer said that its service<strong> injected \"modernity and fashion relevance to the booming online clothing rental market\",<\/strong> which is predicted to hit\u00a0$7 billion (\u00a36.08bn) in value by 2025.<\/p>\n<p>Rental platform HURR will power the logistics behind the online service, which offers national delivery, but the service will also take physical form with\u00a0<strong>a dedicated space in the retailer\u2019s\u00a0Liverpool flagship store in 2023.<\/strong><\/p>\n<p>By selecting up-and-coming and disruptive brands, Flannels said it was encouraging its shoppers to experiment with fashion while also introducing the brands to its fashion heartland of young, luxury fashion shoppers.<\/p>\n<p>Highlights of the rental edit include\u00a0<strong>a studded pink iteration of Coperni\u2019s \u2018it\u2019 Swipe bag,<\/strong> Dion Lee\u00a0corsets and a wide array of sequinned 16Arlington midi and mini dresses.<\/p>\n<p>David Epstein, Managing Director at Flannels said: \u201c<strong>The launch of Flannels rental is a pivotal\u00a0moment for the business.<\/strong> Customer experience and innovation are at the centre of our strategy\u00a0and the rental market is a key area of opportunity and growth within our young\u00a0consumer base\u00a0that we\u2019re keen to incorporate within our digital and physical retail model.\u201d<\/p>\n<p>Victoria Prew, CEO &amp; Co-Founder of HURR commented: \u201cWe are incredibly proud to be working\u00a0with Flannels. This is a really exciting indication of the future of retail and how circularity can\u00a0resonate in a luxury audience. We are looking forward to gaining insights from Flannels\u2019 wealth\u00a0of fashion-savvy renters and industry-leading brands.\u201d<\/p>\n<p>Rental is the latest innovation at Flannels, which last year launched its new Flannels Beauty concept and which has also been rapidly rolling out new flagship stores such as the Liverpool \"mega-store\" opened in the summer.<\/p>\n<p>HURR is one of the pioneers in the UK fashion rental space operating its own marketplace but also power the rental services of third party brands and retailers, such as Selfridges, <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/john-lewis-launches-first-womenswear-rental-platform-powered-by-hurr\/\" target=\"_blank\" rel=\"noopener\">John Lewis<\/a><\/span> and <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/mulberry-partners-with-hurr-so-customers-can-rent-the-brands-most-iconic-bags\/\" target=\"_blank\" rel=\"noopener\">Mulberry.<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":218781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[9763,6,10494,12969],"tags":[24420,24417,24418,11457,24421,15945,24419,22614],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Flannels hails &quot;dynamic shift&quot; in rental with new service - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Flannels has hailed a &quot;dynamic shift&quot; in the fashion rental market with its new service, launched in partnership with HURR, featuring an edit of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/flannel-hails-dynamic-shift-in-rental-with-new-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flannels hails &quot;dynamic shift&quot; in rental with new service - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Flannels has hailed a &quot;dynamic shift&quot; in the fashion rental market with its new service, launched in partnership with HURR, featuring an edit of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/flannel-hails-dynamic-shift-in-rental-with-new-service\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-31T16:03:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-31T16:26:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/10\/BBrink-Flannels-14.10.22_08_1095-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1190\" \/>\n\t<meta property=\"og:image:height\" content=\"614\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/flannel-hails-dynamic-shift-in-rental-with-new-service\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/flannel-hails-dynamic-shift-in-rental-with-new-service\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Flannels hails \\\"dynamic shift\\\" in rental with new service\",\"datePublished\":\"2022-10-31T16:03:50+00:00\",\"dateModified\":\"2022-10-31T16:26:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/flannel-hails-dynamic-shift-in-rental-with-new-service\/\"},\"wordCount\":373,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"16Arlington\",\"Area\",\"Coperni\",\"Dion Lee\",\"Flannels. 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