{"id":218453,"date":"2022-10-26T09:30:30","date_gmt":"2022-10-26T08:30:30","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=218453"},"modified":"2022-10-26T18:23:41","modified_gmt":"2022-10-26T17:23:41","slug":"puma-reveals-record-quarterly-sales","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/puma-reveals-record-quarterly-sales\/","title":{"rendered":"Puma reveals record quarterly sales in Q3"},"content":{"rendered":"<p><strong>Despite geopolitical and pandemic-related challenges, <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/puma\/\" target=\"_blank\" rel=\"noopener\">Puma<\/a><\/span> has reported \"record\" sales for the third quarter and first nine months of 2022.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>For the third quarter, the group's sales increased 16.9% to (\u20ac2.3 billion), representing the highest quarterly sales in Puma's history. Sales in the EMEA region were up 18.5%.<\/p>\n<p>Sales also increased 33.3% in footwear and 9.9% in apparel, driven by continued demand for performance categories including running and training, teamsports and basketball.<\/p>\n<p>However, sales in accessories were down 10.2%, due to a \"softer\" leg and bodywear business.<\/p>\n<p><strong>For Q3, Puma shared the following results:<\/strong><\/p>\n<ul>\n<li>Wholesale sales up 19.9% to (\u20ac1.8 billion).<\/li>\n<li>DTC sales up 6.5% to (\u20ac489.7 million).<\/li>\n<li>Retail store sales up 4.2%.<\/li>\n<li>Ecommerce sales up 11.8%<\/li>\n<li>EBIT up 12.6% to (\u20ac258 million).<\/li>\n<\/ul>\n<p><strong>For the first nine months of 2022, Puma shared the following results:<\/strong><\/p>\n<ul>\n<li>Sales up 18.2% to \u20ac6.2 billion.<\/li>\n<li>Wholesale sales up 21.8% to \u20ac4.9 billion.<\/li>\n<li>DTC sales up 6.4% to \u20ac1.3 billion.<\/li>\n<li>Retail store sales up 11.1%.<\/li>\n<li>Ecommerce sales down 2.1%.<\/li>\n<li>Gross profit margin down to 46.8%.<\/li>\n<li>EBIT of (\u20ac600 million), compared to (\u20ac492 million) in 2021.<\/li>\n<\/ul>\n<p>Bj\u00f8rn Gulden, CEP of Puma, said: \u201cDespite all the global uncertainties the third quarter was again a very good quarter for us. With almost all our markets up double-digit, we continue to see a strengthening of the PUMA brand and our sales globally.<\/p>\n<p>\"We expect continued volatility in the market during the fourth quarter but are confident that we can deliver according to our full-year outlook. We will continue to invest in our people, brand and infrastructure, as sales growth and higher market shares will be more important than short-term profit optimisation.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":100,"featured_media":215295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10585,6],"tags":[9866,11222,10675,35],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Puma reveals record quarterly sales in Q3 - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Puma has reported &quot;record&quot; sales for the third quarter and first nine months of 2022, despite geopolitical and pandemic-related challenges.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/puma-reveals-record-quarterly-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Puma reveals record quarterly sales in Q3 - 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