{"id":217725,"date":"2022-10-14T09:00:20","date_gmt":"2022-10-14T08:00:20","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=217725"},"modified":"2022-10-14T18:30:47","modified_gmt":"2022-10-14T17:30:47","slug":"river-island-raises-the-bar-for-customer-experience","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/river-island-raises-the-bar-for-customer-experience\/","title":{"rendered":"River Island \u201craises the bar\u201d for customer experience"},"content":{"rendered":"

River Island<\/span> <\/a>has called on the services of Swiss-based smart data capture solution company Scandit<\/a> to \u201cempower frontline workers and uplift customer experiences\u201d, across over 300 stores nationwide.<\/strong><\/p>\n

The UK high street fashion retailer has issued store staff with Scandit-enabled Samsung Galaxy XCover durable smartphones, equipped with Microsoft Teams, to replace shared hardware-based scanning devices.<\/p>\n

By adopting the latest technology, River Island aims to enhance day-to-day customer and employee experience and \u201cdifferentiate in a highly competitive market\u201d.<\/p>\n

Scandit enables Samsung smartphones to capture data from barcodes, text, IDs and objects with unmatched speed, accuracy and intelligence, increasing staff efficiency.<\/p>\n

They can instantly access data to answer customer queries, retrieve product information, check stock availability and proactively retrieve Click and Collect packages as customers enter the store.<\/p>\n

Deploying mobile point-of-sale will also reduce customer queuing times by freeing up staff to serve them anywhere in the store.<\/p>\n

Paul Cooper, Head of Technology at River Island, said: \u201cWe\u2019re on a mission to digitally transform, modernise and evolve our retail stores nationwide. Working with Scandit, Samsung and Microsoft has unlocked a platform for innovation which raises the bar of how we interact with both our employees and customers.<\/p>\n

\u201cScandit\u2019s performance has been fundamental to winning the hearts and minds of our store associates to be confident in delivering a superior and speedy customer experience.\u201d<\/p>\n

Samuel Mueller, CEO at Scandit, added: \u201cToday\u2019s shoppers enter stores armed with data in their pockets and expect a frictionless, convenient omnichannel experience. Working with River Island, we have equipped their store associates with the ability to access real-time information to provide a concierge-like service to customers while enhancing store operation processes.<\/p>\n

\u201cDeploying connected, user-friendly smartphones to all staff also helps to attract and retain employees in a competitive labour market.\u201d<\/p>\n

The built-in push-to-talk button on the Samsung devices also lets staff instantly access Walkie Talkie in Teams for clear voice communication to respond to customer needs in real-time.<\/p>\n","protected":false},"excerpt":{"rendered":"

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