{"id":216805,"date":"2022-09-29T13:42:48","date_gmt":"2022-09-29T12:42:48","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=216805"},"modified":"2022-09-29T13:43:14","modified_gmt":"2022-09-29T12:43:14","slug":"asos-reveals-bold-new-visual-identity-for-topshop-and-topman","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/asos-reveals-bold-new-visual-identity-for-topshop-and-topman\/","title":{"rendered":"ASOS reveals \u201cbold new visual identity\u201d for Topshop and Topman"},"content":{"rendered":"

This AW22 marks the first Topshop<\/a><\/span> and Topman<\/a><\/span> collections conceived, designed and created entirely under ASOS<\/a><\/span> ownership, with a stronger focus on creative design, quality fabrication and a new visual identity for the now digital-first businesses.<\/strong><\/p>\n

ASOS acquired the Topshop and Topman brands, along with Miss Selfridge and activewear brand HIIT, from Sir Philip Green\u2019s crumbling Arcadia empire in February 2021, and this very much marks \u201ca new chapter\u201d for the once popular high street fashion brands that were both founded in the 1960\u2019s.<\/p>\n

Inspired by signage from old Topshop and Topman stores, and updated for the future, the new visual identity will appear as a new digital storefront on a standalone landing page on the ASOS website. A new monogram also tells the story of the two heritage brands, \u201cuniting under one banner with a shared DNA\u201d.<\/p>\n

For the first time, Topshop and Topman are also introducing \u201ctruly inclusive\u201d sizing through a \u2018Curve\u2019 range, as well as further investing in Maternity, Tall and Petite collections.<\/p>\n

Additionally, AW22 will also see the introduction of a series of limited-edition pieces which are \u201cthe purest expression of Topshop and Topman\u2019s new vision\u201d, with key designs manufactured in the UK which will then be expanded into the main collections for SS23.<\/p>\n\n\t\t