{"id":216667,"date":"2022-09-28T07:00:52","date_gmt":"2022-09-28T06:00:52","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=216667"},"modified":"2022-09-28T18:32:28","modified_gmt":"2022-09-28T17:32:28","slug":"zara-returns-to-metaverse-with-y2k-phygital-collection","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/zara-returns-to-metaverse-with-y2k-phygital-collection\/","title":{"rendered":"Zara returns to metaverse with new Y2K phygital collection"},"content":{"rendered":"<p><strong>Fashion giant <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/zara\/\">Zara<\/a><\/span> has returned to the metaverse with the launch of its new Y2K Creatures collection, consisting of both digital and physical products.<\/strong><!--more--><\/p>\n<p>The phygital collection comprises 10 pieces including a vest, three sweaters, a heart shaped top, a strapless dress, flared pants with feathers and two skirts, as well as a range of accessories.<\/p>\n<p>As with its past metaverse collections, Zara will also release exclusive digital products on <a href=\"https:\/\/zepeto.me\/\">Zepeto<\/a>, such as a wallpaper, photobooth, hairstyles and nail designs.<\/p>\n<p>The collection marks the retailer\u2019s third collaboration with the metaverse platform, following its <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/zara-steps-into-metaverse-with-south-korean-label-ader-error\/\">first digital collection in collaboration with Ader Error<\/a><\/span> and its <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/zara-to-debut-limited-edition-metacollection-for-both-physical-and-virtual-worlds\/\">second 'Lime Glam' line, <span style=\"color: #000000;\">which<\/span> <span style=\"color: #000000;\">includes a range of make-up, apparels and accessories designed to be worn in the physical world as well as in the metaverse.<\/span><\/a><\/span><\/p>\n<p>In a release, the Spanish brand said: \"This method of creation emphasises the fact that now, more than ever, the digital and physical universes are interconnected and reinforce each other.\"<\/p>\n<p>Alongside the release, the brand is launching its own Snapchat channel offering customers access to content and augmented reality (AR) lenses inspired by the new collection.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":99,"featured_media":216682,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,6,10497],"tags":[21626,10216,24327],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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