{"id":216473,"date":"2022-09-27T07:00:20","date_gmt":"2022-09-27T06:00:20","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=216473"},"modified":"2022-09-27T18:19:26","modified_gmt":"2022-09-27T17:19:26","slug":"hackett-redesigns-logo-and-releases-aw22-campaign","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/hackett-redesigns-logo-and-releases-aw22-campaign\/","title":{"rendered":"Hackett redesigns logo and releases AW22 campaign"},"content":{"rendered":"<p><strong>Hackett London has announced the launch of its autumn\/winter 2022 campaign, which features a continued collaboration with British Formula 1 World Champion, Jenson Button.<\/strong> <!--more--><\/p>\n<p>In synergy with this campaign launch, the British brand has also launched a new graphic identity, presenting a new logo inspired by the \"contemporary simplicity of elegant men\".<\/p>\n<p>Inspired by founder Jeremy Hackett\u2019s lifelong motto \u201cKeep it simple,\" Hackett reclaims the twist of its British identity. The new Hackett logo captures the essence of a brand that is looking towards the future for inspiration, without losing sight of its heritage or history.<\/p>\n<p>Transforming the typography of its name to a contemporary Sans Serif, the brand has simplified its main icon (bowler and umbrellas), to adjust its graphic image to the latest trends.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-216475 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/09\/image1.png\" alt=\"Hackett London logo\" width=\"1600\" height=\"407\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/09\/image1.png 1600w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/09\/image1-300x76.png 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/09\/image1-1024x260.png 1024w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/09\/image1-768x195.png 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/09\/image1-1536x391.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>For its AW 2022 collection, Hackett delivers its usual selection of garments with a twist. Featuring pieces that are simultaneously unpredictable and unique, this collection shows a different side to the brand that does not lose sight of its British heritage and DNA.<\/p>\n<p>Conceptualised by the creative agency Comunica+A, and shot by British fashion and portrait photographer Charlie Gray, the campaign embraces the brand\u2019s British heritage and showcases seasonal items with its signature sense of sophistication.<\/p>\n<p>The campaign, featuring Button enjoying autumn nature and the countryside lifestyle, harkens back to its London roots in its colour palette and sartorial expertise. Comfort, versatility and quality are a priority for this season, emphasising the need to adapt to a modern urban life.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-216473 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/hackett-redesigns-logo-and-releases-aw22-campaign\/ha03\/'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/09\/HA03.jpg\" class=\"attachment-full size-full\" alt=\"Hackett London\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/09\/HA03.jpg 1920w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/09\/HA03-300x169.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/09\/HA03-1024x576.jpg 1024w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/09\/HA03-768x432.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/09\/HA03-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/hackett-redesigns-logo-and-releases-aw22-campaign\/ha94\/'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/09\/HA94.jpg\" class=\"attachment-full size-full\" alt=\"Hackett London\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/09\/HA94.jpg 1920w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/09\/HA94-300x169.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/09\/HA94-1024x576.jpg 1024w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/09\/HA94-768x432.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/09\/HA94-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Jenson Button is featured wearing key items from the collection, such as permeable Velospeed jackets, versatile blazers and turtleneck pullovers. The brand\u2019s interpretation of modern tailoring styles is also reflected in its premium wool fabrics such as tweed and merino.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":216480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,6],"tags":[4875,21211,22518,21210,9861],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hackett redesigns logo and releases AW22 campaign - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Hackett London has announced the launch of its autumn\/winter 2022 campaign, which features a continued collaboration with British Formula 1 World\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/hackett-redesigns-logo-and-releases-aw22-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hackett redesigns logo and releases AW22 campaign - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Hackett London has announced the launch of its autumn\/winter 2022 campaign, which features a continued collaboration with British Formula 1 World\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/hackett-redesigns-logo-and-releases-aw22-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-27T06:00:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-27T17:19:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/09\/hackett202.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Shearsmith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Shearsmith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/hackett-redesigns-logo-and-releases-aw22-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/hackett-redesigns-logo-and-releases-aw22-campaign\/\"},\"author\":{\"name\":\"Tom Shearsmith\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\"},\"headline\":\"Hackett redesigns logo and releases AW22 campaign\",\"datePublished\":\"2022-09-27T06:00:20+00:00\",\"dateModified\":\"2022-09-27T17:19:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/hackett-redesigns-logo-and-releases-aw22-campaign\/\"},\"wordCount\":300,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Hackett\",\"Hackett London\",\"INDX Menswear &amp; 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