{"id":216230,"date":"2022-09-21T08:40:24","date_gmt":"2022-09-21T07:40:24","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=216230"},"modified":"2022-09-21T20:02:15","modified_gmt":"2022-09-21T19:02:15","slug":"hm-to-open-country-leading-new-store-at-lakeside","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/hm-to-open-country-leading-new-store-at-lakeside\/","title":{"rendered":"H&M to open \"country leading\" new store at Lakeside"},"content":{"rendered":"

H&M<\/span><\/a> has announced it will open a new concept store at Lakeside<\/a> shopping centre, offering consumers a reimagined \"welcoming, modern and meaningful shopping experience\".<\/strong><\/p>\n

Opening 29 September, the redeveloped location is described by H&M as \"a country leading store for the brand\". Customers visiting the new Lakeside store will notice a warmer, more welcoming interior and relaxed environment, with a lower volume of products displayed.<\/p>\n

Founded in Sweden in 1947, H&M opened its first U.K. store in 1976. Over forty years later, H&M\u2019s U.K. and Ireland portfolio has grown to include more than 200 stores. With sustainability at the heart of its business model, H&M continues to play a part in the transition to circular, climate positive fashion.<\/p>\n

Sustainability values will be built into the foundation of the new Lakeside store which offers H&M\u2019s Garment Collection and Recycling service. Launched in 2013, H&M\u2019s Garment Collection and Recyling scheme allows customers to donate any unwanted clothes and textiles, by any brand, whilst shopping in-store. All donated items are recycled with 0% going to landfill.<\/p>\n

Henrik Nordvall, Country Manager for H&M UK and Ireland, said: \u201cWe can\u2019t wait to re-open our Lakeside store this month. It is always our aim to offer our customers a modern and meaningful shopping experience and by introducing H&M HOME, along with our Ladies, Mens, Divided, Kids and Accessories ranges, we are confident that our new Lakeside store will offer exactly this.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

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