{"id":215172,"date":"2022-09-05T09:33:30","date_gmt":"2022-09-05T08:33:30","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=215172"},"modified":"2022-09-05T17:11:47","modified_gmt":"2022-09-05T16:11:47","slug":"sezane-receives-backing-from-loreal-founding-family-fund-tethys-invest","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/sezane-receives-backing-from-loreal-founding-family-fund-tethys-invest\/","title":{"rendered":"S\u00e9zane receives backing from L'Or\u00e9al founding family fund T\u00e9thys Invest"},"content":{"rendered":"

S\u00e9zane, the sustainable French contemporary fashion brand, has secured financial backing from the\u00a0L'Or\u00e9al founding family's fund\u00a0T\u00e9thys Invest,<\/strong> which has taken a minority stake in the business.<\/p>\n

<\/p>\n

T\u00e9thys Invest is a subsidiary of T\u00e9thys, which is the majority shareholder of the global beauty conglomerate L'Or\u00e9al. The investment fund was established in 2016 by Fran\u00e7oise Bettencourt Meyers (the granddaughter of the founder of L'Or\u00e9al and said to be the richest woman in the world) and Jean-Pierre Meyers to enable the family to support entrepreneurial businesses with\u00a0S\u00e9zane marking its first move into fashion.<\/p>\n

The investment was made alongside an additional injection of cash from existing backer, General Atlantic, which first invested in S\u00e9zane in 2018<\/a>\u00a0<\/span>when it acquired the stake previously held by Summit Partners.<\/p>\n

S\u00e9zane was founded in 2013\u00a0by Morgane S\u00e9zalory and was initially a digital only entity, strongly driven by social media.<\/strong> This channel remains its most important but it has since branched into bricks & mortar retail with stores in Paris, Aix, Lille and Bordeaux in France, as well as in London, New York, Los Angeles and Madrid. It also has a presence in Le Bon March\u00e9 department store. In 2016 the brand added a menswear label to its portfolio called October Editions.<\/p>\n

The amount of the investment by T\u00e9thys Invest has not been reported and nor does S\u00e9zane disclose any financial figures but reports suggest the brand has sales in the region of \u20ac250 million.\u00a0<\/strong><\/p>\n

Its business model of dropping regular capsule collections on specific days, which are heavily promoted on social media, has been emulated by a number of up and coming French labels. Typically S\u00e9zane drops new-in product and launches new collections on a Sunday with restocks and returns uploaded to the site on a Wednesday.<\/strong> Popular styles can sell out quickly and the brand does not carry out sales or promotions on current season stock. Instead twice a year it carries out archive sales of previous season stock.<\/p>\n

The brand is B Corp certified and makes two thirds of its product in Europe. It also produces a monthly \"Solidarity\" creation with proceeds going to a local charity; in the UK it supports Young Women's Trust.<\/p>\n","protected":false},"excerpt":{"rendered":"

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