{"id":214990,"date":"2022-08-31T09:02:07","date_gmt":"2022-08-31T08:02:07","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=214990"},"modified":"2022-08-31T19:40:04","modified_gmt":"2022-08-31T18:40:04","slug":"millennials-and-gen-z-prefer-dtc-shopping-with-brands-to-marketplace-platforms","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/millennials-and-gen-z-prefer-dtc-shopping-with-brands-to-marketplace-platforms\/","title":{"rendered":"Millennials and Gen Z prefer DTC shopping with brands to marketplace platforms"},"content":{"rendered":"
The majority of Millennial (63%) and Gen Z (60%) shoppers prefer buying directly from international ecommerce brands over marketplace platforms, according to the latest research by ESW, the leading direct-to-consumer (DTC) ecommerce solution provider.<\/strong><\/p>\n