{"id":214942,"date":"2022-08-30T12:20:51","date_gmt":"2022-08-30T11:20:51","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=214942"},"modified":"2022-08-30T12:20:51","modified_gmt":"2022-08-30T11:20:51","slug":"asos-removes-responsible-edit-range-and-filter-amid-cma-greenwashing-probe","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/asos-removes-responsible-edit-range-and-filter-amid-cma-greenwashing-probe\/","title":{"rendered":"Asos removes 'Responsible Edit' range and filter amid CMA greenwashing probe"},"content":{"rendered":"

ASOS<\/a><\/span> has taken off the sustainable category from its website amid greenwashing investigations launched by the Competition and Markets Authority (CMA).<\/strong><\/p>\n

According to The i News<\/em>, the online fast fashion retailer removed the Responsible Edit range and filter ahead of news that the CMA was investigating the fashion firm over its environmental claims.<\/a><\/span><\/p>\n

Launched in June 2019 alongside a new responsible filter which features items which have been recycled or made with sustainable materials, the Responsible Edit claims to be the \"one-stop home for all the environmentally conscious clothing, accessories and living items at ASOS\".<\/p>\n

ASOS added the items from brands such as Monki<\/a>, Collusion and ASOS Design, were selected for the edit if they met certain sustainability criteria, such as using recycled materials and sustainable fibres.<\/p>\n

The move comes after the CMA wrote to ASOS, Boohoo<\/a><\/span> and Asda<\/a><\/span> to seek evidence over the brands' eco-friendly and sustainability claims about their fashion products.<\/p>\n

In January 2022, the CMA looked into the fashion industry and identified concerns around potentially misleading green claims. These included a number of companies creating the impression that their products were \"sustainable\".<\/p>\n

Sarah Cardell, interim CEO of the CMA, said: \"People who want to \u2018buy green\u2019 should be able to do so confident that they aren\u2019t being misled. Eco-friendly and sustainable products can play a role in tackling climate change, but only if they are genuine.<\/p>\n

\"This is just the start of our work in this sector and all fashion companies should take note: look at your own practices and make sure they are in line with the law.\"<\/p>\n

ASOS has responded that the Responsible Edit was \"proactively\" removed from its site in response to the CMA investigation.<\/p>\n

An ASOS spokesperson told The i News: \"ASOS took the decision to proactively remove the functionality of the Responsible Edit, including filters, from the website in June as we co-operated with the CMA\u2019s review of the fashion retail sector and we informed them of this move.<\/p>\n

\"We continue to work closely with the CMA as part of its investigation and remain committed to playing our part in making fashion more sustainable.\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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