{"id":214725,"date":"2022-08-23T09:30:21","date_gmt":"2022-08-23T08:30:21","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=214725"},"modified":"2022-08-23T17:44:38","modified_gmt":"2022-08-23T16:44:38","slug":"allbirds-announces-selfridges-and-uk-retail-expansion-plans","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/allbirds-announces-selfridges-and-uk-retail-expansion-plans\/","title":{"rendered":"Allbirds announces Selfridges and UK retail expansion plans"},"content":{"rendered":"
Allbirds<\/a><\/span>, the B Corp footwear and apparel brand, has announced its continued growth in the UK with two new retail spaces in iconic London destinations - Selfridges<\/a><\/span> and King's Road.<\/strong><\/p>\n The news comes as Allbirds recently reported that during Q2 2022, they acquired more new customers in London than in any other city outside of New York City.<\/p>\n The King\u2019s Road store, set to open tomorrow, 24 August, will mark their third store in London, fifth store in Europe and 53rd store globally. The 650 sq ft retail space speaks to the brand\u2019s sustainable ethos, which has driven its development and use of natural materials over petroleum-based synthetics.<\/p>\n The minimal store embodies Allbirds\u2019s design principles of \"the right amount of nothing\" and evokes the natural world with the use of locally sourced wood chairs and displays. Display plinths will deconstruct iconic silhouettes to illustrate a start to finish process of how materials are used to craft footwear.<\/p>\n Customers can also see the carbon footprint of each product clearly displayed \u2013 a first for the fashion and footwear industry, and a hallmark of Allbirds\u2019s approach to sustainability.<\/p>\n Speaking about Allbirds\u2019s new store, Claire Barber, Asset Management Director, Cadogan, said: \"Allbirds will fit perfectly with the growing community of sustainably driven shops and concepts in Chelsea \u2013 a truly innovative retail brand who I\u2019m sure will cleverly use this physical space to connect with the powerful local neighbourhood here. We very much look forward to welcoming them to the King\u2019s Road.\"<\/p>\n As part of Allbirds\u2019s growth strategy, they have begun selecting key third party retail partners. In Europe that already includes Le Bon March\u00e9 and Zalando<\/a><\/span>. From today, Selfridges will feature a 43 sq metre concession space on the 2nd floor.<\/p>\n